J Soc Mar


Journal of Social Marketing, 12(2)



Prosocial native advertising on social media: effects of ad-context congruence, ad position and ad type [Google Scholar]
Yan Huang, Hye Jin Yoon

Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations: a systematic review
Sarah T. Ryan, Katharina Elisabeth Kariippanon, Anthony D. Okely, Rebecca M. Stanley, Gade Waqa, Melanie Randle [Google Scholar]

A social marketing strategy to promote preconception care: development of the Woke Women strategy
Veronique Y.F. Maas, Lyne M.G. Blanchette, Wencke van Amstel, Arie Franx, Marjolein Poels, Maria P.H. Koster [Google Scholar]

Genetic nutrition programmes – disappointment or empowered health? Exploring consumer engagement to understand social health change
Denise Maria Conroy, Amy Errmann, Jenny Young, Ilaisaane M.E. Fifita [Google Scholar]

Young adult drug interventions: a social marketing systematic review and research agenda
Aimee Riedel, Rory Mulcahy, Amanda Beatson, Byron Keating [Google Scholar]

Improving theory use in social marketing: the TITE four-step theory application process
Taylor Jade Willmott, Sharyn Rundle-Thiele [Google Scholar]

Addressing food waste with a socio-cultural approach to social marketing
Ulla-Maija Sutinen [Google Scholar]

Exploring the drivers of energetic seniors’ social reengagement intention: evidence from China’s Pearl River Delta region
Chiou-Fong Wei, Jing Yu, Gwo-Hau Ding, Kai-Ting Wei [Google Scholar]