Journal of Marketing News, February 2022


JM articles in the news, webinars, and more

POSTING TYPE: Journal News

Author: Christine Moorman

Incoming Journal of Marketing Editor Team Now Processing New Submissions

The incoming team of Editors formally began processing new manuscripts on February 1, 2022. The team includes: Shrihari (Hari) Sridhar (Texas A&M University, Editor in Chief), Cait Lamberton, University of Pennsylvania), Detelina Marinova (University of Missouri), and Vanitha Swaminathan (University of Pittsburgh). The new team welcomes your submissions. The existing team of editors will stay with revisions.


Read the Journal of Marketing, Volume 86, Issue 2 – March

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
Dionne Nickerson, Michael Lowe, Adithya Pattabhiramaiah, and Alina Sorescu

How Consumer Orchestration Work Creates Value in the Sharing Economy
Daiane Scaraboto and Bernardo Figueiredo

Minimum Payments Alter Debt Repayment Strategies Across Multiple Cards
Samuel D. Hirshman and Abigail B. Sussman

Despite Efficiencies, Mergers and Acquisitions Reduce Firm Value by Hurting Customer Satisfaction
Nita Umashankar, S. Cem Bahadir, and Sundar Bharadwaj

Machine Learning for Creativity: Using Similarity Networks to Design Better Crowdfunding Projects
Yanhao “Max” Wei, Jihoon Hong, and Gerard J. Tellis

Platform Exploitation: When Service Agents Defect with Customers from Online Service Platforms
Qiang (Kris) Zhou, B.J. Allen, Richard T. Gretz, and Mark B. Houston

How Industries Use Direct-to-Public Persuasion in Policy Conflicts: Asymmetries in Public Voting Responses
Kathleen Seiders, Andrea Godfrey Flynn, and Gergana Y. Nenkov

Can Encroachment Benefit Hotel Franchisees?
TI Tongil Kim and Sandy D. Jap

How Physical Stores Enhance Customer Value: The Importance of Product Inspection Depth
Jonathan Z. Zhang, Chun-Wei Chang, and Scott A. Neslin

Carbon Footprinting and Pricing Under Climate Concerns
Marco Bertini, Stefan Buehler, Daniel Halbheer, and Donald R. Lehmann


Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

Conducting Research in Marketing with Quasi-Experiments
Avi Goldfarb, Catherine Tucker, and Yanwen Wang

Leveraging Co-Followership Patterns on Social Media to Identify Brand Alliance Opportunities
Pankhuri Malhotra and Siddhartha Bhattacharyya

Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift
Phyllis Xue Wang, Yijie Wang, and Yuwei Jiang

The Pet Exposure Effect: Exploring The Differential Impact of Dogs Versus Cats on Consumer Mindsets
Lei Jia, Xiaojing Yang, and Yuwei Jiang

The Context (In)Dependence of Low Fit Brand Extensions
Pragya Mathur, Malika Malika, Nidhi Agrawal, and Durairaj Maheswaran

Onboarding Salespeople: Socialization Approaches
Phillip Wiseman, Michael Ahearne, Zachary Hall, and Seshadri Tirunillai

The Impact of Advertising Creative Strategy on Advertising Elasticity
Filippo Dall’Olio and Demetrios Vakratsas

The Upside of Negative: Social Distance in Online Reviews of Identity-Relevant Brands
Nailya Ordabayeva, Lisa A. Cavanaugh, and Darren W. Dahl

Bad News? Send an AI. Good News? Send a Human
Aaron M. Garvey, TaeWoo Kim, and Adam Duhachek

GMO Labeling Policy and Consumer Choice
Youngju Kim, SunAh Kim, and Neeraj Arora

Sales and Self: The Non-Economic Value of Selling the Fruits of One’s Labor
Benedikt Schnurr, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, and Stijn M. J. van Osselaer

When the Honeymoon is Over: A Theory of Relationship Liabilities and Evolutionary Processes
Danielle A. Chmielewski-Raimondo, Ali Shamsollahi, Simon J. Bell, Jan B. Heide


Journal of Marketing Articles in the News

  • Financial Times Responsible Business Education Award: “Improving Cancer Outreach Effectiveness Through Targeting and Economic Assessments: Insights from a Randomized Field Experiment” by Yixing Chen, Ju-Yeon Lee, Shrihari (Hari) Sridhar, Vikas Mittal, Katharine McCallister, and Amit G. Singal – Read the article
  • Psychology Today: “Popping the Positive Illusion of Financial Responsibility Can Increase Personal Savings: Applications in Emerging and Western Markets” by Emily N. Garbinsky, Nicole L. Mead, and Daniel Gregg – Read the article
  • The Conversation: “The Roar of the Crowd: How Interaction Ritual Chains Create Electric Atmospheres” by Tim Hill, Robin Canniford, and Giana M. Eckhardt – Read the article


Register to attend the Journal of Marketing Webinar: March 15, 2021 from 1-2PM Eastern

The Perils of GMO Labeling

This webinar, co-sponsored with the Marketing Science Institute, will examine the complex topic of the GMO Labeling. It will be hosted by John Lynch, Executive Director of the Marketing Science Institute and Christine Moorman, Editor in Chief of the Journal of Marketing.

Genetically modified (GM) foods are widespread worldwide, but they are also controversial and subject to regulatory oversight. For example, in the United States, all GM foods will be required to display a “Bioengineered” label by 2022, a policy decision that is heavily debated. Most scientists claim that genetically modified organisms (GMOs) in foods are safe for human consumption and offer societal benefits such as better nutritional content. In contrast, many consumers have an overall negative attitude toward GMOs. These conflicting views create a fundamental tension for policymakers in how GM-foods should be labeled.

The webinar will feature findings from research by Kim, Kim, and Arora published in the Journal of Marketing that examines the impact of different GMO labeling policy regimes on products consumers choose. They find that both “No GMO” labels and “Contains GMO” disclosures (like the new “Bioengineered” label) shift demand away from products containing GMOs and persuade consumers with no negative attitudes about GMOs that those products are to be avoided. The findings raise fundamental issues about the appropriateness of government labeling policies that persuade as much as they inform—favoring one set of marketers over another when their products are equally safe and healthy according to scientific consensus. Policy makers and food manufacturers have been invited to the session to debate this important topic.

Featured speakers:

  • Neeraj Arora, University of Wisconsin-Madison
  • Sydney Scott, Washington University in St. Louis


Journal of Marketing Webinars on Demand:

JM has accumulated a library of 50+ webinar videos that may be useful for your research and teaching. You can find all the videos on demand here. Below are links to several recent webinars.


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