J Start Mar

Introduction

Journal of Strategic Marketing, 30(1)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Introduction to the special issue – service marketing
Harjit Sekhon [Publisher] [Google Scholar]

Research Articles

Blame and service recovery strategies in lateral exchange markets
Seth Ketron & Shirley Mai [Publisher] [Google Scholar]

The dark-side of coopetition: it’s not what you say, but the way that you do it
James M. Crick, Dave Crick & Shiv Chaudhry [Publisher] [Google Scholar]

Exploring customer experience, commitment, and engagement behaviours
Sanjit K. Roy, Richard L. Gruner & Jingjing Guo [Publisher] [Google Scholar]

Adopting a value co-creation perspective to understand High Street regeneration
Kim Cassidy & Sheilagh Resnick [Publisher] [Google Scholar]

A systematic review of the dark side of CRM: the need for a new research agenda
Bang Nguyen, Faten Jaber & Lyndon Simkin [Publisher] [Google Scholar]