The Big Blur

Introduction

A New Lens on Digitalization, Webinar sponsored by the Sustainability Research Network, 4 Mar 2022

INTEREST CATEGORY: MARKETING AND SOCIETY, INNOVATION AND TECH
POSTING TYPE: Events

Author: Neeraj Bharadwaj

Dear Colleagues,

The Sustainability Research Network —which is an inter-disciplinary community of scholars at the Haslam College of Business and beyond who strive to understand the business implications of firms’ environmental, societal, and/or governance initiatives— invites you to attend a webinar for sustainable marketing scholars and managers.

On Friday, March 4th from 1:00 to 2:00 pm (EST), Dr. Dr. Bernadette Kamleitner, Professor of Marketing, Vienna University of Economics and Business will give a talk entitled:

The Big Blur: A New Lens on Digitalization

Bernadette draws on her dual doctorate and extensive behavioral background to provide a new perspective into the co-occurrence of seemingly disparate consumer phenomena such as the unprecedented demand for both sustainable and luxury goods. Her research argues that digitalization has fueled the blurring of perceptual and conceptual boundaries (the Big Blur), and that consumers respond by craving for boundaries and restrictions. Drawing on the boundary management perspective, she shows how sustainable market offerings and lifestyles (e.g., voluntary simplicity and slow consumption) may gain traction because they are inherently bounded.

Please register today at: https://haslam.utk.edu/mar/srn-speakerseries. We look forward to “seeing” you at our event!

2020-23 SRN Planning Committee: 

  • Annika Abell (MARK)
  • Neeraj Bharadwaj (MARK)
  • Tim Pollock (MGT & ENT)
  • Ruta Ruzeviciute (MARK)