INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits

Author: Brennan Davis

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Revised Call for Proposals

Amended Dates, Deadline Extension, and JPP&M Partnership

2022 TCR-AMA Impact Festival

Best Practices and Scholarship for Impact

Call: https://www.acrwebsite.org/web/tcr/upcoming-impact-conferences

New Due Date: March 31, 2022 

Co-Chairs:

Chris Blocker, David Crockett, Brennan Davis, Benet Deberry-Spence, and Julie Ozanne

Co-Hosted by the University of Illinois at Chicago and the American Marketing Association

A preconference to the 2022 Summer AMA Conference

with a special section in the Journal of Public Policy & Marketing

Revised Conference Date: August 11-12, 2022

Transformative Consumer Research and the American Marketing Association are hosting the first Impact Festival to celebrate research with societal impact and build capacity to accelerate even greater impact. We are generating best practices and scholarship for doing impactful research. If you have ever wondered how you might amplify the impact of your research and help people and organizations use your findings for positive social change, this conference is for you.

This conference is an innovative format aimed at expanding the skills and capacities of our consumer and marketing research community. Our guiding vision is to create a gift economy for sharing best practices and scholarship on doing societally impactful research. See the TCR Impact Festival website for details.

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Transformative Consumer Research is partnering with the Journal of Public Policy & Marketing to offer a special section on “Impact in Transformative Consumer Research and Marketing” emanating from work featured at the 2022 TCR Impact Festival, which will take place immediately before Summer AMA 2022. The festival will provide a valuable context for feedback and discussion of potential submissions. Submissions to TCR’s Impact Festival (and thus the JPP&M special section) should demonstrate impactful scholarly work focused on individual, societal, or environmental well-being (e.g., see Scott, Hassler, and Martin 2022). JPP&M is particularly interested in high-impact empirical contributions for this special section. In line with their vision of inclusivity, various methodologies (e.g., experimental, survey, qualitative, modeling, etc.) and lenses (e.g., consumer behavior, marketing strategy, services marketing, etc.) are welcome. The conference deadline is March 31, 2022. And we anticipate a special section paper submission deadline of November 30, 2022, with official details offered at the Impact Festival.