Intl J Pharma Healthcare


International Journal of Pharmaceutical and Healthcare Marketing, 16(1)


Culture and attitudes towards contraception of women in subsistence markets: the role of values and social axioms
Divaries Cosmas Jaravaza, Fanny Saruchera [Google Scholar]

Branded vs. Generic drugs: the role of self-perceived seriousness of disease
Andrea Sestino, Cesare Amatulli [Google Scholar]

Maslow’s theory for preventive healthcare in India – a content analysis approach
Komal Chopra [Google Scholar]

Smart advertising in prescription only medication; aligning it with prescriber’s or consumer’s behavior
Mesay Moges Menebo [Google Scholar]

Logistic planning for pharmaceutical supply chain using multi-objective optimization model
Mohammad Mahdi Ershadi, Mohamad Sajad Ershadi [Google Scholar]

The influence of direct-to-physician promotion towards physicians’ prescription behaviour in Malaysia
Sardar Md Humayun Kabir, Suharni Maulan, Noor Hazilah Abd Manaf, Zaireena Wan Nasir [Google Scholar]

Knowledge, attitude, utilisation and satisfaction of traditional Chinese medicine in Hong Kong
Tommy K.C. Ng, Man Fung Lo, Ben Y.F. Fong [Google Scholar]

The impact of customer-centric business strategies on customer relationship management: pharmaceutical field-force perspective
Muhammad Azeem, Sania Aziz, Jawad Shahid, Aamir Hayat, Munir Ahmed, Muhammad Imran Khan [Google Scholar]