SMA 2022


Society for Marketing Advances, Charlotte, NC, 2-5 Nov 2022; Deadline 30 Jun

POSTING TYPE: Calls: Conferences

Author: Lucy Matthews

SMA Society for Marketing Advances

Reconceptualizing Marketing in Today’s Global Environment
November 2 – 5, 2022 in Charlotte, NC

Over the past two decades, the world has experienced a vast number of innovations, disruptions, and modifications. These changes have transformed the role of marketing. The ways in which organizations communicate with current and prospective customers have shifted due to the advancement in technology, globalization, and altered household dynamics. As a result, marketers need to examine the role these factors play in order to stay relevant and be successful in future endeavors.

Furthering our knowledge in this and other areas, the SMA 2022 conference will be held in Charlotte, NC, the Queen City. Known for its expansive green spaces, charm, class, and history, Charlotte has redefined itself as a major banking hub, host of NASCAR, and an energy player. The conference will be held from November 2 – 5 at the Hilton Charlotte University Place, across the street from the University of North Carolina Charlotte. The hotel is located on a small lake with a walking path that leads to many shops and restaurants. Just minutes away is a Lynx Blue Line stop which travels to Uptown Charlotte, NASCAR Hall of Fame, and many local breweries and restaurants.

Special Issues (*) associated with SMA for 2022 will be:

  • Journal of Business & Industrial Marketing – Reconceptualizing Marketing in Today’s Global Environment
  • Journal of Global Scholars of Marketing Science – SI for Inclusion, Diversity, Equity, & Access (IDEA) with Saturday Symposium
  • Journal of Marketing Analytics – SI for Research Methods, Data Analytics, & AI

Event and Event Chairs

Doctoral Dissertation Proposal Competition
Christopher Newman – University of Mississippi

Steven J. Shaw –Joe Hair Best Paper in Conference
Joe Hair – University of South Alabama,

34th Annual Doctoral Consortium
David Hardesty – University of Kentucky,
Jonathan Hasford – University of Tennessee,

Conference Submissions made via Easy Chair by June 30, 2022

*To receive the best paper certificate or award, you must be present at the Friday Awards Luncheon

Teaching Tracks and Track Chairs

Wessex Innovations in Teaching Competition
Larry Neale – Queensland University of Technology,

Distinguished Teaching Competition
Barbara Wooldridge – University of Texas at Tyler,

SMA Teaching Moments
Charles Drehmer – DePaul University,
Prachi Gala – Kennesaw State University,
Parker Woodroof – The University of Alabama at Birmingham,

Research Tracks and Track Chairs

Consumer Behavior
Md Rokonuzzaman, Clayton State University,
Pramod Iyer, Middle Tennessee State University,

Inclusion, Diversity, Equity, & Access (IDEA)
Special Issue with Journal of Global Scholars of Marketing Science with Saturday Symposium– Special Issue Editors
Ania Rynarzewska – Mercer University,
Jeff Tanner – Old Dominion University,

Marketing Education
Jen Riley – Kansas State University,
Kate Nicewicz – Tennessee Tech University,

Marketing Ethics & Corporate Social Responsibility
Luis Torres, Georgia Gwinnett College,
Phillip Hartley, Georgia Gwinnett College,

Marketing Strategy & Entrepreneurship
Pia A. Albinsson – Appalachian State University,
G. David Shows – Appalachian State University,

Products, Brand Management, & Pricing
Jose Saavedra Torres – Northern Kentucky University,
Monika Rawal – Millsaps College,

Laura Boman, Mercer University,

Public Policy, Non-Profit, & Healthcare Marketing
Sarah Lefebvre, Murray State University,
Jayati Sinha, Florida International University,

Reconceptualizing Marketing in Today’s Global Environment
Special Issue with Journal of Business & Industrial Marketing – Special Issue Editors
Lucy Matthews, Middle Tennessee State University,
Diane Edmondson, Middle Tennessee State University,
Ryan Matthews, Tennessee Tech University,

Research Methods, Data Analytics, & AI
Special Issue with Journal of Marketing Analytics – Special Issue Editors
Michael Levin – Otterbein University,
Maria Petrescu, Embry-Riddle Aeronautical University,

Retailing and eCommerce
Russel Reams – Kennesaw State University,

Services Marketing
Emily Tanner – West Virginia University,

Social Media & Digital Marketing
Lubna Nafees – Appalachian State University,
Raj Srivastava – Middle Tennessee State University,

Supply Chain, Logistics & Sales
David Fleming–Indiana State University,
Ricky Ferguson– Indiana State University,

Tourism, Hospitality, Food, Music, & Sports Marketing
Shannon McCarthy – University of Central Missouri,

Special Sessions/ Panel Proposals
Joie Haines, Clayton State University,
Julie Steen, University of South Carolina Aiken,