POSTING TYPE: Calls: Conferences

Author: Lucy Matthews

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SMA Society for Marketing Advances

Reconceptualizing Marketing in Today’s Global Environment
November 2 – 5, 2022 in Charlotte, NC

https://www.societyformarketingadvances.org/2022-Annual-Conf

Over the past two decades, the world has experienced a vast number of innovations, disruptions, and modifications. These changes have transformed the role of marketing. The ways in which organizations communicate with current and prospective customers have shifted due to the advancement in technology, globalization, and altered household dynamics. As a result, marketers need to examine the role these factors play in order to stay relevant and be successful in future endeavors.

Furthering our knowledge in this and other areas, the SMA 2022 conference will be held in Charlotte, NC, the Queen City. Known for its expansive green spaces, charm, class, and history, Charlotte has redefined itself as a major banking hub, host of NASCAR, and an energy player. The conference will be held from November 2 – 5 at the Hilton Charlotte University Place, across the street from the University of North Carolina Charlotte. The hotel is located on a small lake with a walking path that leads to many shops and restaurants. Just minutes away is a Lynx Blue Line stop which travels to Uptown Charlotte, NASCAR Hall of Fame, and many local breweries and restaurants.

Special Issues (*) associated with SMA for 2022 will be:

• Journal of Business & Industrial Marketing – Reconceptualizing Marketing in Today’s Global Environment
• Journal of Global Scholars of Marketing Science – SI for Inclusion, Diversity, Equity, & Access (IDEA) with Saturday Symposium
• Journal of Marketing Analytics – SI for Research Methods, Data Analytics, & AI

Event and Event Chairs

Doctoral Dissertation Proposal Competition
Christopher Newman – University of Mississippi cnewman@bus.olemiss.edu

Steven J. Shaw –Joe Hair Best Paper in Conference
Joe Hair – University of South Alabama, jhair@southalabama.edu

34th Annual Doctoral Consortium
David Hardesty – University of Kentucky, dmhard3@uky.edu
Jonathan Hasford – University of Tennessee, jhasford@utk.edu

Conference Submissions made via Easy Chair by June 30, 2022

*To receive the best paper certificate or award, you must be present at the Friday Awards Luncheon

Teaching Tracks and Track Chairs

Wessex Innovations in Teaching Competition
Larry Neale – Queensland University of Technology, l.neale@qut.edu.au

Distinguished Teaching Competition
Barbara Wooldridge – University of Texas at Tyler, bwooldridge@uttyler.edu

SMA Teaching Moments
Charles Drehmer – DePaul University, cdrehmer@depaul.edu
Prachi Gala – Kennesaw State University, pgala4@kennesaw.edu
Parker Woodroof – The University of Alabama at Birmingham, parkerw@uab.edu

Research Tracks and Track Chairs

Consumer Behavior
Md Rokonuzzaman, Clayton State University, MdRokonuzzaman@clayton.edu
Pramod Iyer, Middle Tennessee State University, Pramod.Iyer@mtsu.edu

Inclusion, Diversity, Equity, & Access (IDEA)
Special Issue with Journal of Global Scholars of Marketing Science with Saturday Symposium– Special Issue Editors
Ania Rynarzewska – Mercer University, Ania.rynarzewska@gmail.com
Jeff Tanner – Old Dominion University, jtanner@odu.edu

Marketing Education
Jen Riley – Kansas State University, jenr@ksu.edu
Kate Nicewicz – Tennessee Tech University, knicewicz@tntech.edu

Marketing Ethics & Corporate Social Responsibility
Luis Torres, Georgia Gwinnett College, ltorres1@ggc.edu
Phillip Hartley, Georgia Gwinnett College, hartley@ggc.edu

Marketing Strategy & Entrepreneurship
Pia A. Albinsson – Appalachian State University, albinssonpa@appstate.edu
G. David Shows – Appalachian State University, showsgd@appstate.edu

Products, Brand Management, & Pricing
Jose Saavedra Torres – Northern Kentucky University, saavedratj1@nku.edu
Monika Rawal – Millsaps College, rawalm@millsaps.edu

Promotions/Advertisement
Laura Boman, Mercer University, boman_lk@mercer.edu

Public Policy, Non-Profit, & Healthcare Marketing
Sarah Lefebvre, Murray State University, slefebvre@murraystate.edu
Jayati Sinha, Florida International University, jsinha@fiu.edu

Reconceptualizing Marketing in Today’s Global Environment
Special Issue with Journal of Business & Industrial Marketing – Special Issue Editors
Lucy Matthews, Middle Tennessee State University, lucy.matthews@mtsu.edu
Diane Edmondson, Middle Tennessee State University, diane.edmondson@mtsu.edu
Ryan Matthews, Tennessee Tech University, rlmatthews@tntech.edu

Research Methods, Data Analytics, & AI
Special Issue with Journal of Marketing Analytics – Special Issue Editors
Michael Levin – Otterbein University, mlevin@otterbein.edu
Maria Petrescu, Embry-Riddle Aeronautical University, petrescm@erau.edu

Retailing and eCommerce
Russel Reams – Kennesaw State University, rreams@kennesaw.edu

Services Marketing
Emily Tanner – West Virginia University, Emily.tanner@mail.wvu.edu

Social Media & Digital Marketing
Lubna Nafees – Appalachian State University, nafeesl@appstate.edu
Raj Srivastava – Middle Tennessee State University, raj.Srivastava@mtsu.edu

Supply Chain, Logistics & Sales
David Fleming–Indiana State University, David.flemin@indstate.edu
Ricky Ferguson– Indiana State University, Ricky.Ferguson@indstate.edu

Tourism, Hospitality, Food, Music, & Sports Marketing
Shannon McCarthy – University of Central Missouri, smccarthy@ucmo.edu

Special Sessions/ Panel Proposals
Joie Haines, Clayton State University, joiehain@clayton.edu
Julie Steen, University of South Carolina Aiken, julies@usca.edu