Intl Mar Rev

Introduction

International Marketing Review, 39(1)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0265-1335/vol/39/iss/1

The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being
David A. Griffith, Hannah Soobin Lee, Goksel Yalcinkaya [Google Scholar]

Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury products
Giada Mainolfi [Google Scholar]

Situational ethnicity and identity negotiation: “indifference” as an identity negotiation mechanism
Madhumita Banerjee, Paurav Shukla, Nicholas J. Ashill [Google Scholar]

Relationships among immigrant consumers’ cultural orientation, innovativeness and opinion leadership
Gianfranco Walsh [Google Scholar]

Different roots, intertwined branches: linking International Business and Economic Geography through the Uppsala Model and Global Production Network
Renan Oliveira, Ariane Roder Figueira, Bernardo Silva-Rêgo [Google Scholar]

How do foreign customers’ perceptions of product-harm crises affect their transfer of capability- and character-based stigma?
Rui Xue, Gongming Qian, Zhengming Qian, Lee Li [Google Scholar]