POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0309-0566/vol/56/iss/2

Succeeding in competitive arenas with arena-relevant marketing capabilities
—Elena Ehrensperger, Daria Greenberg, Harley Krohmer, Felix Nagel, Wayne Hoyer, Z. John Zhang [Google Scholar]

A solution to the problem of brand definition
—Mark Avis, Isaac Levi Henderson [Google Scholar]

Enhancing perceived product value through peripheral product anecdotes
—Hillary J.D. Wiener, Joshua Wiener, Todd Arnold [Google Scholar]

Can the marketing department benefit from socially responsible marketing activities? The role of legitimacy and customers’ interest in social responsibility
—Peren Özturan, Amir Grinstein [Google Scholar]

Mind the attention gap: how does digital advertising impact choice under low attention?
—Irene Santoso, Malcolm J. Wright, Giang Trinh, Mark Avis [Google Scholar]

The product life cycle revisited: an integrative review and research agenda
—Abbie Iveson, Magnus Hultman, Vasileios Davvetas [Google Scholar]

Salesperson moral identity and value co-creation
—Omar S. Itani, Larry Chonko, Raj Agnihotri [Google Scholar]

Boundary resource interactions in solution networks
—Ruiqi Wei, Roisin Vize, Susi Geiger [Google Scholar]

Shake it off and eat less: anxiety-inducing product packaging design influences food product interaction and eating
—Jasmina Ilicic, Stacey M. Brennan [Google Scholar]

Co-branding research: where we are and where we could go from here
—Cinzia Pinello, Pasquale Massimo Picone, Arabella Mocciaro Li Destri [Google Scholar]

“I’m hatin’ it”! Negative consumer–brand relationships in online anti-brand communities
—Amélia Brandão, Paolo Popoli [Google Scholar]