Customer Engagement Marketing
Part of the ISBM PhD Seminar Series, Starts 9 Feb 2022
Author: Lori Nicolini
Only a few days left to register for the ISBM PhD Seminar Series (IPSS). ISBM is pleased to offer Customer Engagement Marketing for Spring 2022. First session, Wednesday, Feb 9th.
Taught by Professor Colleen Harmeling, Florida State University, this seminar will focus on academic research related to customer engagement marketing—a firm’s deliberate effort to motivate, empower, and measure customer contributions to marketing functions. The objective of this seminar is to provide a foundation for doctoral students interested in examining customer engagement marketing from both a theoretical and practical perspective.
Full course description and registration details can be viewed online at ISBM.org.
- Customer Engagement Marketing
Wednesdays, beginning February 9 from 1:30PM – 3:30PM ET
Instructor: Colleen Harmeling, the Persis E. Rockwood Associate Professor of Marketing in the Department of Marketing at Florida State University’s College of Business. Harmeling has taught undergraduate, graduate and doctoral marketing courses, including marketing strategy, marketing management, consumer behavior and marketing research.
The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world’s leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing. IPSS offers electronic participation in substantive and methodological courses essential to PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Courses are repeated in a 2-3 year cycle.
If you have any questions regarding this event, please reach out to ISBM Program Coordinator, Lori Nicolini (LNicolini@psu.edu).