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https://www.emerald.com/insight/publication/issn/1755-750X/vol/14/iss/1

Special issue: Marketization and commodification of history
Guest editors: Hélène Gorge, Nil Ozcaglar-Toulouse

Guest editorial
—Hélène Gorge, Nil Ozcaglar-Toulouse [Google Scholar]

Commodifying ancient cultural heritage: the market evolution of the Parthenon temple
—Zafeirenia Brokalaki, Georgios Patsiaouras [Google Scholar]

New Zealand’s ANZAC nurses: marketizing the great war for a 21st-century fit
—Jayne Krisjanous, Christine Hallett [Google Scholar]

Chromolithographed history: brands’ trade cards and the co-construction of the French “roman national” (1900s-1930s)
—Anthony Galluzzo [Google Scholar]

(En) act your age! Marketing and the marketization of history in young SMEs
—Terrance Weatherbee, Donna Sears [Google Scholar]

Marketing the past over the long run: uses of the past in French accounting textbooks, 17th-19th c.
—Pierre Labardin, Pierre Gervais [Google Scholar]

Rhetorical history and strategic marketing: the example of Starbucks
—Pierre Volle [Google Scholar]