INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

---

Digital Body Disturbances in Advertising: Attraction or Repulsion?
—Mark Callister, Lesa A. Stern, Kevin K. John & Melissa Seipel [Publisher] [Google Scholar]

Brand Manager Sensemaking: Cognitive Frames in the Digital Media Environment
—Tyler Milfeld & Eric Haley [Publisher] [Google Scholar]

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising
—Taylor Jing Wen, Chang Won Choi, Linwan Wu & Jon D. Morris [Publisher] [Google Scholar]

Intrusive or Relevant? Exploring How Consumers Avoid Native Facebook Ads through Decomposed Persuasion Knowledge
—Chang-Dae Ham, Sann Ryu, Joonghwa Lee, Un-Chae Chaung, Emily Buteau & Sela Sar [Publisher] [Google Scholar]

Virtual Tours Encourage Intentions to Travel and Willingness to Pay via Spatial Presence, Enjoyment, and Destination Image
—Jihoon (Jay) Kim, Thitapa Shinaprayoon & Sun Joo (Grace) Ahn [Publisher] [Google Scholar]

Green Advertising on Social Media: Brand Authenticity Mediates the Effect of Different Appeals on Purchase Intent and Digital Engagement
—Matthew Pittman, Anne Oeldorf-Hirsch & Ashley Brannan [Publisher] [Google Scholar]