NACRA 2022


Marketing & International Business Track, North American Case Research Association 2022 Annual Conference, Niagara Falls, 6-8 Oct 2022; Deadline 13 Jun


Author: Michael Goodman

Call for Cases: Marketing & International Business track

North American Case Research Association 2022 Annual Conference

Sheraton Fallsview Hotel, Niagara Falls, Ontario, Canada, October 6-8, 2022

Submission deadline: June 13, 2022

The NACRA Annual Conference is a unique opportunity to engage with other leading case researchers in a small-group format, to receive detailed and constructive feedback about your Marketing or International Business case, and to participate in presentations from experienced case researchers and educators. Our distinctive roundtable track design provides an excellent professional opportunity to enhance your abilities to develop higher quality participant-centered and discussion-based cases, that would be suitable for publication in numerous refereed journals, case publishers and distributors, and textbooks. In addition, the Annual Conference includes a collaborative start-up workshop and ‘new views’ topic sessions. For more information on all tracks, sessions and submission guidelines, please see

“I believe that in order for our scientific understanding of the world to progress, we must continually crawl inside companies, communities, and the lives of individuals to create new data in new categories that reveal new insights.” Clayton M. Christensen, 2020

Marketing & International Business track: Our track is focused on understanding, acquiring, retaining, and growing customers within domestic and international markets. We welcome cases set in B2B and B2C contexts, exploring the wide range of possible Marketing or International Business learning outcomes. Typical topics include the marketing environment, value creation process, consumer & buyer behavior, product, branding, pricing, channel, and communication strategies & metrics, as well as international market entry, and international product and market portfolio management, among others. Given the rapidly changing technology, media, and consumer contexts, we look forward to receiving quality cases exploring emerging digital and social media marketing topics. Undisguised decision-focused cases based on primary sources (interviews, field visits) are highly preferred. Although cases may be disguised, they must be based on real events and real people in real organizations. Fictional cases are not appropriate for this conference. Cases submitted to the conference may have been previously taught but must not have been previously published or accepted for publication elsewhere (journals, books, online) before the conference. A submission to the conference includes a case study and associated comprehensive instructor manual. In submitting your case, you are committing to having at least one author attend the NACRA conference and participate in case roundtables during the mornings of both October 7 and October 8. Authors who submit multiple cases to different tracks must have a co-author who will also attend the conference. Please see further details at

Start-Up Case Workshop: In addition to the roundtable tracks, a workshop for less-developed cases will be hosted on October 6. The workshop is appropriate for newer case authors wishing to learn how to develop effective teaching cases and instructor manuals, as well as experienced authors looking for advice on a new case approach. Start-up cases may deal with any topic in an academic discipline where dynamic classroom discussions would be useful. Like start-up businesses, these cases are in an early stage of development, similar to research-in-progress papers or posters at many academic conferences. Whereas a typical completed case is 8-10 pages of single-spaced text plus 5 or more pages of exhibits, a start-up case is no longer than 2 pages, single-spaced. Start-up cases must be original work based on real events, real people, and real organizations, and must not have been previously published or accepted for publication elsewhere (in journals, books, or online). By submitting a two-page start-up case, you are committing to having at least one author attend the NACRA conference and participate in the start-up case workshop. Workshop authors will also be invited to participate in the roundtable tracks. Please see further details at

New Views (Panels, Workshops, and Symposia): In addition to roundtable tracks, and the start-up workshop, a set of ‘new views’ topic sessions will be hosted on October 7. Proposals for ‘new views’ session are welcome, and should examine relevant, interesting, and novel case research or teaching topics. Previous sessions have included Teaching with Cases, Case Research for Theory Building and Testing, Interdisciplinary Cases, Multimedia Cases, and Case Journal Rankings. Please see further details at

Niagara Falls, Ontario, Canada: The Sheraton Fallsview Hotel just underwent a $50 million renovation and offers views of Niagara Falls. Local attractions include Niagara Falls, two casinos, an indoor waterpark and restaurants. For information about the hotel, please visit For information about Niagara Falls, please visit Before planning your trip, please review all local and international requirements pertaining to COVID-19.

Please spread the word. We look forward to seeing you in Niagara Falls in October!

Silvia Cacho-Elizondo, IPADE Business School,

Grishma Shah, Manhattan College,