J Intl Con Mar


Journal of International Consumer Marketing, 34(1)


Mobile Advertising to Hispanic Digital Natives
Katherine Taken Smith [Publisher] [Google Scholar]

How Does the CEO’s Influence Affect Consumer Brand Trust? The Mediating Effects of Symbolic and Environmental Product Perceptions
Hiroyasu Furukawa [Publisher] [Google Scholar]

Allocating Responsibility and Costs for Food Safety and Food Defense: Government Versus Food Processors and Manufacturers
Ronald B. Larson [Publisher] [Google Scholar]

Travel Abroad for Face Gaining or Face Saving? A Comparison Between Chinese Gen Y Male and Female Tourists in a Context of Chinese Culture
Fei Long & Norzalita Abd Aziz [Publisher] [Google Scholar]

How Digital Platforms Materialize Sustainable Collaborative Consumption: A Brazilian and Canadian Bike-Sharing Case Study
Alexandre Borba da Silveira, Gabriel Roberto Dellacasa Levrini & Myriam Ertz [Publisher] [Google Scholar]

To What Extent Should Emerging Brands Maintain Distinctiveness in the Global Market? The Effect of Brand Isomorphism Level on Brand Evaluation
Changdong Chen & Ruochen Jiang [Publisher] [Google Scholar]

The Effect of Temporal Orientation on Green Purchase Behavior: Comparing U.S. and Chinese Consumers
Sigal Segev & Yu Liu [Publisher] [Google Scholar]

Book Review

Advertising and the Marketplace By Lynne Pepall and Dan Richards, Edward Elgar: Cheltenham, UK 2021. 265 pp. ISBN 978-1-78897-813-2. List Price: $135.00. Hardcover.
C. Anthony Di Benedetto [Publisher] [Google Scholar]