INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Special issue: Using Immersive and Artificial Intelligence Technologies to Promote Different Industries

Editorial

Using Immersive and Artificial Intelligence Technologies to Promote Different Industries
—Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

VR and Nostalgia: Using Animation in Theme Parks to Enhance Visitor Engagement
—Jae-Eun Oh & Anthony Kong [Publisher] [Google Scholar]

Traveling the Past: Raising Awareness of Cultural Heritage through Virtual Reality
—Marion Rauscher & Andreas Humpe [Publisher] [Google Scholar]

Virtual Reality in the Motion Picture Industry: The Relationship among Movie Coolness, Sympathy, Empathy, and Word-of-Mouth
—Mariana Berga Rodrigues & Sandra Maria Correia Loureiro [Publisher] [Google Scholar]

Comparing AI-Based and Traditional Prospect Generating Methods |
—Christian Stadlmann & Andreas Zehetner [Publisher] [Google Scholar]

The Role of Commitment Amongst Tourists and Intelligent Virtual Assistants
—Sandra Maria Correia Loureiro & Ricardo Godinho Bilro [Publisher] [Google Scholar]

You Are Only Mine! Engage with Voice Assistant While Find Destinations and Accommodations
—Mónica Mendes Ferreira, Sandra Maria Correia & Hélia Pereira [Publisher] [Google Scholar]