J Macromar


Journal of Macromarketing, 42(1)


Four-Stage Model of Value Creation for Sustainability-Oriented Marketing: En Route to Participatory Marketing
Alpaslan Kelleci [Publisher] [Google Scholar]

Coming and Going in Loops: Participatory Modelling of a System with All its Complexity
Dmitry Brychkov, Christine Domegan, and Patricia McHugh [Publisher] [Google Scholar]

The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity
Myriam Ertz and Guillaume Le Bouhart [Publisher] [Google Scholar]

Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy
Anthony John Samuel, Gareth Reginald Terence White, Ken Peattie, and Robert Thomas [Publisher] [Google Scholar]

An Integrative Conceptual Framework of Food Certifications: Systematic Review, Research Agenda, and Macromarketing Implications
Maria Elena Latino, Angelo Corallo, Marta Menegoli, and Biagio Nuzzo [Publisher] [Google Scholar]

The Intention-Behavior gap in Ethical Consumption: Mediators, Moderators and Consumer Profiles Based on Ethical Priorities
Beatriz Casais and Joana Faria [Publisher] [Google Scholar]

Beliefs to Behaviors: How Religiosity Alters Perceptions of CSR Initiatives and Retail Selection
Wesley Friske, Seth Cockrell, and Robert A. King [Publisher] [Google Scholar]

The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life
Svein Ottar Olsen, Nguyen Huu Khoi, and Ho Huy Tuu [Publisher] [Google Scholar]

The Impact of Online Reviews on the Information Flows and Outcomes of Marketing Systems
Forrest Watson and Yinglu Wu [Publisher] [Google Scholar]