POSTING TYPE: Revisits

Author: Hannah Finkelstein

---

Call for Papers

2022 AMA Summer Academic Conference

Light in the Darkness: Marketing’s Role in Driving Positive Change

August 12-14
Chicago, IL + Virtual Accommodations

The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 AMA Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future.

The deadline for submissions is February 3, 2022.

Full information is available here:

https://www.ama.org/2022-ama-summer-academic-conference-call-for-papers/