J Global Scholars Mar Sci


Journal of Global Scholars of Marketing Science, 32(1)


Advances in Tourism Behavior & Retailing

Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)
Po-Ju Chen, Lianping Ren, Xiangping Li & Fiona X. Yang [Publisher] [Google Scholar]

Promoting game-based e-Learning through urban tourism scenario game from the evaluation of knowledge-attitude-usability effectiveness
Chung-Shing Chan, Chan Yat-Hang & Fong Tsz Heung Agnes [Publisher] [Google Scholar]

Value co-creation through corporate social responsibility in a typical controversial industry: Evidence from Macao
Jieqi Guan, Sandy Hou in Sio & Carlos Noronha [Publisher] [Google Scholar]

Leading the sharing economy: An exploration on how perceived value affecting customers’ satisfaction and willingness to pay by using DiDi
Huijun Yang & Lantian Xia [Publisher] [Google Scholar]

Profiling trusted information sources for Chinese tourists traveling to Pacific SIDS
Chloe K. H. Lau, Jun Huang, Sandra Y. P. Feng & Hanqin Qiu [Publisher] [Google Scholar]

Food and tourist experiences: Insights from Macau
Sandeep Basnyat & I Tong Elvi Ho [Publisher] [Google Scholar]

Acupuncture as a new cultural tourism product in Greater Bay Area – Stakeholders’ perspectives
Chan Wai Hung Wilco, Jim Luo, Carol Zhang & Andy Kuo [Publisher] [Google Scholar]