J Global Fash Mar

Introduction

Journal of Global Fashion Marketing, 13(1)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Sharing personal experiences and online consumer engagement: A case study of Glossier
Ashley Paintsil & Hye-Shin Kim [Publisher] [Google Scholar]

Brand loyalty through love for a brand’s Facebook page: Roles of motivations and personal traits
Jinhee Han & Wi-Suk Kwon [Publisher] [Google Scholar]

Brand equity effects on financial performance in Japanese fashion market: applying complexity theory via fsQCA
Miao Miao, I Go, Kayo Ikeda & Hideho Numata [Publisher] [Google Scholar]

Generation Z female consumers’ preferences for swimwear products with sustainability-relevant attributes
Jitong Li & Karen K. Leonas [Publisher] [Google Scholar]

Sustainability supplier scorecard assessment tools: A comparison between apparel retailers
Rachel Creighton, Iva Jestratijevic & Daton Lee [Publisher] [Google Scholar]

What drives Malaysian online fashion shopping? The mediating role of perceived value
Suha Fouad Salem & Alshaimaa Bahgat Alanadoly [Publisher] [Google Scholar]