Culture and the Wired Consumers


Special issue of the Journal of Business Research; Deadline 1 May

POSTING TYPE: Calls: Journals

Author: Michel Laroche

Call for papers

Culture and the Wired Consumers

Following the successful fifteenth meeting of the Royal Bank International Research Seminar will took place virtually at the John Molson School of Business on September 23-25, 2021, the Special Issue of the Journal of Business Research (RBIRS2021) is now open to all interested researchers. In recent developments, the digital transformation continues to accelerate; technology affects interpersonal relationships more than ever before requiring researchers to reconsider established paradigms in relation to current and future information technologies. Marketers must now deal with the influence of new information technologies on the increasingly wired consumers and rapidly developing market configurations.

Papers are sought in the following areas of culture, new information technologies, and new consumption patterns (the list is not exhaustive):

  • Advancing/Building the theory regarding consumption and adoption of new information technologies, e.g., IoT, RFID, and AI.
  • Acculturation and ethnic identity influences on marketing strategies for the new interconnected consumers.
  • Understanding the use of mobile technology in changing shopping and consumption patterns.
  • Influences of new information technologies on families and reference groups across cultures.
  • Influence of new technologies on materialism, values, and cultural tendencies across cultures.
  • Transcultural, social well-being, and public policy issues regarding new consumption patterns across cultures, especially among teenagers and vulnerable groups.
  • Methodological issues relevant to studying the new consumption patterns, especially the use of big data analytics and artificial intelligence.
  • Product innovations, and diffusion processes across cultures.
  • Role of new information technologies on advertising perceptions and responses across cultures.
  • Role of influencers in the development of new branding strategies.
  • New pricing issues across cultures, especially the influences of models from the new sharing economies.
  • Social media and internet based marketing issues across cultures, including social commerce and co-branding issues.
  • Multicultural brand communities and global social media.
  • New communication channels and their impact on images of products in cross-cultural contexts.
  • Impact of new technologies on product quality perceptions across cultures.
  • Culture and the role of new information technologies in consumer journeys.
  • Understanding cultural differences in the appreciation of digital sensory experiences.
  • Human-robot interaction in different cultural contexts

Papers should be less than 30 double-space pages, with 1” margins and 12 pt fonts, and follow the guidelines of the Journal of Business Research. Electronic submissions are required (use RBIRS2021). All papers will be subject to a double blind peer review procedure. The deadline for submissions is May 1, 2022 

Please send any inquiry by email to: 

Prof. Michel Laroche

Department of Marketing, John Molson School of Business
Concordia University, 1455 de Maisonneuve Blvd. West
Montreal, Quebec H3G 1M8, Canada