INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences

Author: Brennan Davis

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Call for Proposals

2022 TCR-AMA Impact Festival

Best Practices and Scholarship for Impact

Call: https://www.acrwebsite.org/web/tcr/upcoming-impact-conferences

Due Date: March 1, 2022

Co-Chairs:

Chris Blocker, David Crockett, Brennan Davis, Benet Deberry-Spence, and Julie Ozanne

Co-Hosted by the University of Illinois at Chicago and the American Marketing Association

A Preconference to the 2022 Summer AMA Conference

August 10-11, 2022

Transformative Consumer Research and the American Marketing Association are hosting the first Impact Festival to celebrate research with societal impact and build capacity to accelerate even greater impact. We are generating best practices and scholarship for doing impactful research. If you have ever wondered how you might amplify the impact of your research and help people and organizations use your findings for positive social change, this conference is for you.

This conference is an innovative format aimed at expanding the skills and capacities of our consumer and marketing research community. Our guiding vision is to create a gift economy for sharing best practices and scholarship on doing societally impactful research. See the TCR Impact Conference website for details.