Market Tržište


Market-Tržište, 33(S1)


Internal Brand Communication for Transforming Employees into Brand Champions: The Role of Knowledge and Value Congruence
Konecnik Ruzzier, M., Terglav, K., Kaše, R. [Publisher] [Google Scholar]

Willingness to Buy Digital and Physical Books: Impact of Price Fairness Perceptions on Different Price Levels and Content of Books
Kuèinskas, G., Pikturniene, I. [Publisher] [Google Scholar]

Perceived Private Label Authenticity: A Two-Study Analysis
Horvat, S., Komarac, T., Ozretiæ Došen, Ð. [Publisher] [Google Scholar]

A Quasi-Experimental Approach to Analyzing Sexual Appeal and Gender in Advertising – Evidence from Brazil
Feitosa, W., Lourenço, C.E., Rezende, L.H., Saeki Sunago, N., Costa e Silva, S. [Publisher] [Google Scholar]

Attitudes Towards Climate Change and Electric Car Purchase – The Case of European Consumers
Božiæ, Lj. [Publisher] [Google Scholar]

Editorial Preface
Komarac, T., Škare, V. [Publisher] [Google Scholar]