J Soc Mar

Introduction

Journal of Social Marketing, 12(1)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/2042-6763/vol/12/iss/1

Special issue: Social marketing and the United Nations sustainable development goals: I, we and all of us

Guest editors: V. Dao Truong, Stephen G. Saunders

Guest editorial
V. Dao Truong, Stephen G. Saunders [Google Scholar]

An extended theory of planned behaviour model to predict intention to use bioplastic
Desiderio Gutiérrez Taño, Janet Hernández Méndez, Ricardo Díaz-Armas [Google Scholar]

Leveraging macro-social marketing to achieve sustainable development goals: a city-wide intervention addressing obesity in Brazil
Adriana Bastos, Tânia Veludo-de-Oliveira, Mirella Yani-de-Soriano, Marcio Atalla, Bruno Gualano [Google Scholar]

Partnering for UN SDG #17: a social marketing partnership model to scale up and accelerate change
Sinead Duane, Sinead Duane, Christine Domegan, Brendan Bunting [Google Scholar]

Social marketing and higher education: partnering to achieve sustainable development goals
Chiara Hübscher, Susanne Hensel-Börner, Jörg Henseler [Google Scholar]