INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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The effect of power distance beliefs on the inconspicuous versus conspicuous consumption of luxury accessories in China and the USA
—Ling Jiang, Huachao Gao & Linda Hui Shi [Publisher] [Google Scholar]

Placing an ethical brand: the Fairtrade Towns movement
—Ken Peattie & Anthony Samuel [Publisher] [Google Scholar]

Can a retail environment be simulated by photographs?
—Kim Willems, Lieve Doucé & Ann Petermans [Publisher] [Google Scholar]

The pseudoscientist ‘priest’: religiously selling nanotechnology |
—Andrew Kristoffer Dean [Publisher] [Google Scholar]

Brand scandals within a corporate social responsibility partnership: asymmetrical effects on for-profit and non-profit brands
—Veronica Gabrielli, Ilaria Baghi & Francesca Bergianti [Publisher] [Google Scholar]

Music and well-being: a transformative consumer research perspective |
—Gary Sinclair & Julie Tinson [Publisher] [Google Scholar]

Advertising healthy eating to young consumers: insights from English and Swedish adolescents |
—Anna Maria Sherrington, Steve Oakes & Philippa Hunter-Jones [Publisher] [Google Scholar]

Driverless futures: current non-drivers’ willingness to travel in driverless vehicles
—Rita Kottasz, Roger Bennett, Rohini Vijaygopal & Bettina Gardasz [Publisher] [Google Scholar]