J Bus Bus Mar


Journal of Business-to-Business Marketing, 28(4


Integrating Social Media and Traditional Modes of Customer Interaction for New B2B Service Development
Dr. Intekhab (Ian) Alam [Publisher] [Google Scholar]

The Role of Salespeople in Value Co-Creation and Its Impact on Sales Performance
Hayam Alnakhli, Aniefre Eddie Inyang & Omar S. Itani [Publisher] [Google Scholar]

Social Media Agencies and Clients: A Resource Integration Approach
Ahsan Naeem Lone, Amrul Asraf Mohd-Any & Noor Akma Mohd Salleh [Publisher] [Google Scholar]

Framing Static and Dynamic Time-Periods through the Teleological Lens in the Implementation Process of Enterprise Resource Planning |
Professor Rocío Rodríguez, Carmen Otero-Neira & Professor Göran Svensson [Publisher] [Google Scholar]

Reviewing Global Relational Governance Research from 2002 to 2020
Xiaolin Li, Ruirui Zhang, Yilin Yin & Jiaojiao Deng [Publisher] [Google Scholar]

Book Review

How to Understand and Succeed in Business Marketing in an Emerging Africa by Richard Afriyie Owusu, Robert Ebo Hinson, Ogechi Adeola and Nnamdi Oguji
Russell Abratt [Publisher]