POSTING TYPE: TOCs
INTEREST CATEGORY: MARKETING COMMUNICATIONS

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Special Section: Social Media Influencer Advertising

Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions
—Sara Rosengren & Colin Campbell [Publisher] [Google Scholar]

How Consumers Consume Social Media Influence
—Joachim Scholz [Publisher] [Google Scholar]

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital |
—Gillian Brooks, Jenna Drenten & Mikolaj Jan Piskorski [Publisher] [Google Scholar]

Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising |
—Ksenia Rundin & Jonas Colliander [Publisher] [Google Scholar]

Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages
—Jeongwon Yang, Ploypin Chuenterawong & Krittaphat Pugdeethosapol [Publisher] [Google Scholar]

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
—Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, Felix Septianto & Yuri Seo [Publisher] [Google Scholar]

Regular

A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising
—Tyler Milfeld, Eric Haley & Daniel J. Flint [Publisher] [Google Scholar]

Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising
—Taemin Kim & Jennifer Gerard Ball [Publisher] [Google Scholar]

I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI
—Tomer Bakalash & Hila Riemer [Publisher] [Google Scholar]