J Adv


Journal of Advertising, 50(5)


Special Section: Social Media Influencer Advertising

Navigating the Future of Influencer Advertising: Consolidating What Is Known and Identifying New Research Directions
Sara Rosengren & Colin Campbell [Publisher] [Google Scholar]

How Consumers Consume Social Media Influence
Joachim Scholz [Publisher] [Google Scholar]

Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital |
Gillian Brooks, Jenna Drenten & Mikolaj Jan Piskorski [Publisher] [Google Scholar]

Multifaceted Influencers: Toward a New Typology for Influencer Roles in Advertising |
Ksenia Rundin & Jonas Colliander [Publisher] [Google Scholar]

Speaking Up on Black Lives Matter: A Comparative Study of Consumer Reactions toward Brand and Influencer-Generated Corporate Social Responsibility Messages
Jeongwon Yang, Ploypin Chuenterawong & Krittaphat Pugdeethosapol [Publisher] [Google Scholar]

David and Goliath: When and Why Micro-Influencers Are More Persuasive Than Mega-Influencers
Jiwoon Park, Ji Min Lee, Vikki Yiqi Xiong, Felix Septianto & Yuri Seo [Publisher] [Google Scholar]


A Fresh Start for Stigmatized Groups: The Effect of Cultural Identity Mindset Framing in Brand Advertising
Tyler Milfeld, Eric Haley & Daniel J. Flint [Publisher] [Google Scholar]

Unintended Consequences of Warmth Appeals: An Extension of the Compensation Effect between Warmth and Competence to Advertising
Taemin Kim & Jennifer Gerard Ball [Publisher] [Google Scholar]

I Feel It in My Brain: Understanding the Processes Underlying the Influence of Ad Affect on Memory Using fMRI
Tomer Bakalash & Hila Riemer [Publisher] [Google Scholar]