New Product Development


Call for Chapter Proposals for The PDMA Handbook of New Product Development (4th edition); Deadline 3 Jan 2022


Author: Ludwig Bstieler

The PDMA Handbook of New Product Development (4th edition)

Call for Proposals

Editors: Ludwig Bstieler and Charles Noble

The Product Development & Management Association (PDMA) is delighted to announce the launch of the 4th edition of the popular Handbook of New Product Development published by John Wiley & Sons, Inc.  This series has proved to be an essential guide for managers and scholars interested in the latest insights on successful new product development and related topics.  As with prior editions in the series, we seek contributions from skilled practitioners and leading scholars that can advance this topic and also provide a primer for those new to the field.

As currently envisioned, the book will include contributions from a range of authors, organized around six major topics:

  • Getting Started – New Product Development and Innovation
  • Organizing for New Product Development
  • Idea Generation and Opportunity Identification
  • Idea Screening/Analysis
  • Design Issues
  • New Product Launch

The editors of the Handbook (Ludwig Bstieler and Charles Noble) seek proposals for chapters to be included in this new edition.  The target audience for this book is experienced new product development practitioners who are grounded in the basics of new product development and are seeking new, practical knowledge to improve their NPD processes, and also academic researchers interested in a broad coverage of the area with deep dives into emerging, impactful topics.

The book chapters will likely take different forms, including thorough descriptions of an emerging tool or technique, rigorous research studies that are readable by a wide audience and/or reflections on the evolution of practice in various areas.  The Handbook is envisioned as approximately 30 chapters of approximately 15-20 pages each in final print form.  This equates to roughly 20-30 pages (inclusive) in double-spaced, manuscript form.  Each chapter should be built on a rigorous foundation of research and/or experience with value for all readers.

While we are open to any submissions on this general topic, suggested topics (chapters) for the book include:

* Factors driving successful new products

* Frameworks for innovation management

* Aligning business and product innovation strategy

* Creating breakthrough (radical) innovation

* Sustainable/responsible new product development and innovation

* Success factors for new product development in emerging markets

* Leading new product development teams

* New service development issues

* Open innovation

* Digitalization

* Influences of artificial intelligence, big data, etc. on new product development

* Portfolio Management

* Business model innovation

* Effective practices in the front-end of innovation

* Creativity and Ideation


* Influence of customer needs on product development

* New product concept generation and testing

* Market sizing and market analytics

* Forecasting new products

* Design and design thinking

* Gamification of idea generation and innovation contests

* User innovation and co-creation

* Developing a value proposition for new products

* Product platform development

* Influence of the “maker movement”: 3D printing and digital manufacturing

* Standardization versus customization in NPD

* Launching new products

* Post-launch management of new products

* The influence of supply chain on NPD

* Improving new product development governance

* Legal issues in new product development

Proposals should be no longer than 2 pages (single-spaced) not including supplemental material and should include:

– 1-paragraph definition of the objective and target audience for the chapter

– 1-2 paragraph description of the intended contribution

– an outline for the chapter that covers its basic content

– any central figures or other graphics which will be the focus of your work

The projected Handbook timeline is:

2021      November 12     Call for proposals announced
2022      January 3            Chapter proposals due
January 17          Decisions and feedback to authors
April 15                Full chapters due
May 15                Feedback to authors
June 30                Revisions due back to editors
July 15                  Feedback to authors on revisions
August 5              Final changes due
Fall 2022              Publication

*Please note that this is a fairly aggressive time schedule but there will be little flexibility with due dates due to the committed publication date.

As with all PDMA activities and previous editions of this book, the PDMA Handbook of New Product Development will adhere to the association’s non-commercial policies, including the lack of financial compensation to authors.  The authors’ professional affiliations are included in the chapter by-line, but the chapter should not present any proprietary methods or techniques.

For additional information or to purchase prior editions of the Handbook, see the PDMA website:

Authors should submit proposals via email to Charles Noble at:


Ludwig Bstieler ( is Professor and Chair of the Marketing Department at the Paul College of Business and Economics at the University of New Hampshire. He serves as Associate Editor for the Journal of Product Innovation Management. In addition, he is Vice President of Publications and member-elect of the Board of Directors of the Product Development and Management Association.

Charles Noble ( is the Henry Distinguished Professor of Business in the Haslam College of Business at The University of Tennessee. In addition, he currently serves as Editor-in-Chief of the Journal of Product Innovation Management, the premier research journal in the areas of new product development and innovation.  He is also a Research Faculty member with the Center for Services Leadership (Arizona State University) and an Advisory Board Member for the Snyder Innovation Management Center at Syracuse University.