INTEREST CATEGORY: SERVICE
POSTING TYPE: Calls: Conferences

Author: Jaakko Siltaloppi

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Forum on Markets and Marketing 2022: Institutions, Service Ecosystems, and Emergence

Conference venue: Aalto University, Helsinki, Finland

Dates: June 12-15, 2022

We invite submissions that express interest in participating in the Forum on Markets and Marketing (FMM) 2022.

The purpose of FMM is to advance the development of service-dominant logic by focusing on foundational issues related to markets and marketing. Building on the themes of the previous forums, FMM 2022 advances the development of service-dominant logic by focusing on three broad themes: Institutions and institutionalization, service ecosystems and emergence, and midrange theory and forward-thinking issues.

To express interest in participating in FMM 2022, submit an abstract of a research idea you would like to discuss and advance with other scholars during the event. The abstract should be no longer than 500 words, and focus on one of the three major themes of the forum.

Call for participation, abstract submission system, and more information about the event can be found on the conference website:

https://blogs.aalto.fi/fmm2022/

Submission deadline: January 20, 2022.

Notification of acceptance: February 15, 2022.

Contact the organizers: fmm2022@aalto.fi.