Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 25(3)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/2444-9709/vol/25/iss/3
Engaging consumers through firm-generated content on Instagram
—Estefania Ballester, Carla Ruiz, Natalia Rubio [Google Scholar]
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services
—Mauricio Santos, Walesska Schlesinger [Google Scholar]
Influence of emotions displayed by employees during service recovery
—María Sicilia, M. Carmen Caro-Jiménez, Estela Fernández-Sabiote [Google Scholar]
Effectiveness of offline and online rewards in restoring satisfaction and trust
—Zonaib Tahir [Google Scholar]
A profile of mobile service users in a mature market: from “uninvolved pragmatics” to “potential switchers”
—Cristina Calvo-Porral, Luis-Miguel Otero-Prada [Google Scholar]
Understanding the consumer’s intention to use the e-wallet services
—Shaizatulaqma Kamalul Ariffin, Mohamad Fakhrul Reza Abd Rahman, Ali Mughal Muhammad, Qi Zhang [Google Scholar]