INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs

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Exploring Textual Modes, Imagery and Claims in B to B and B to Print Advertising
—David A. Gilliam, Justin R. Muñoz, Fernando R. Jiménez, Seunghyun Kim & Christopher M. Kyle [Publisher] [Google Scholar]

Supplier Satisfaction in Buyer–Supplier Relationships: Assessment from Supplier Perspective
—Kunal K. Ganguly & Santanu Roy [Publisher] [Google Scholar]

B to B Sellers’ Skill Level in Sales Performance – Frameworks and Findings |
—Nils Høgevold, Rocio Rodriguez, Göran Svensson & Carmen Otero-Neira [Publisher] [Google Scholar]

Brand Identity-image Congruence: A Framework for Business-to-business Banks in South Africa
—Kuhle M. Zwakala & Pieter Steenkamp [Publisher] [Google Scholar]

Practitioner Note: A Meta-Analysis on Coopetition and Performance Relationship
—Junping Yang, Mengjie Zhang & Wanning Li [Publisher] [Google Scholar]