Euro J Mar


European Journal of Marketing, 55(13)


An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing
Bodo Steiner, Moritz Brandhoff [Google Scholar]

Local food sales and point of sale priming: evidence from a supermarket field experiment
Ružica Brečić, Dubravka Sinčić Ćorić, Andrea Lučić, Matthew Gorton, Jelena Filipović [Google Scholar]

Gender stereotypes in advertising have negative cross-gender effects
Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal, Hanna Berg [Google Scholar]

Service encounters with virtual agents: an examination of perceived humanness as a source of customer satisfaction
Magnus Söderlund, Eeva-Liisa Oikarinen [Google Scholar]

Exploring engagement with health apps: the emerging importance of situational involvement and individual characteristics
Sarah Jane Flaherty, Mary McCarthy, Alan M. Collins, Claire McCafferty, Fionnuala M. McAuliffe [Google Scholar]

Consumers’ choices between products with different uniqueness duration
Susan Danissa Calderón Urbina, Antonios Stamatogiannakis, Dilney Goncalves [Google Scholar]

Omnichannel promotions and their effect on customer satisfaction
Angelica Blom, Fredrik Lange, Ronald L. Hess [Google Scholar]

Loyal customers’ tipping points of spending for services: a reciprocity perspective
Karin Teichmann [Google Scholar]