Academy of Marketing 2022


University of Huddersfield, United Kingdom, 5-7 Jul 2022; Deadline 10 Jan

Academy of Marketing Conference, 2022

Hosted by University of Huddersfield, United Kingdom, 5-7 July 2022

Conference Chairs: Stuart Roper & Claire McCamley

Call for Papers and Submission Guidelines

The theme of the Academy of Marketing Conference 2022 is ‘Marketing: The Fabric of Life’, which encourages marketing scholars to explore and examine the threads of marketing theory; the interwoven patterns which contribute to the ever-evolving tapestry that is Marketing. We call for papers which challenge and develop marketing theory through a range of methods, techniques, and approaches. We welcome Competitive Short Papers which focus on a range of methodological, pedagogical and impactful issues, including more traditional aspects of marketing research. Papers can be submitted to take part in one of the interactive Workshops or for Oral Presentation in themed sessions.


The conference will be hosting a range of Workshops focusing on several diverse and contemporary areas of marketing theory including:

  • AI in Marketing
  • Navigating The Metaverse: Challenges & Opportunities Concerning Digital Marketing & Immersive Technologies
  • The Impact of Social Media Influencers on Consumers, Businesses and Society
  • Consumer-Brand Power Dynamics & Collective Wellbeing
  • The rising tide of brand intangibles and the future of brand authenticity research
  • Consumption Insights on Human-Nature Entanglements
  • Hard times: rough threads woven through the fabric of life
  • Issues of Responsibility in the Fabric of Sustainable Consumption
  • Inclusive Marketing
  • Marketplace Access
  • The issue: post-Covid place marketing
  • Reclaiming Artistic Imaginaries: Lessons Learnt and Future Endeavours
  • Threading innovative pedagogy through the fabric of marketing education to embrace the post-COVID-19 workplace
  • Values-Centred Pedagogies for Sustainable Marketing Education
  • Marketing with Social Impact

Full details of these Workshops will be available at the Conference website, and authors should consult the requirements of their preferred Workshop(s) prior to submission.

Oral Presentation

In addition to the Workshops, we encourage the submission of Competitive Short Papers on any area of marketing and consumer behaviour which will each be delivered in a 20-minute oral presentation at the Conference in themed sessions.

Key Dates

Please note the following key dates:

  • 10th January 2022 Closing date for submissions
  • 4th April 2022 Paper acceptance confirmed
  • 4th April 2022 Registration opens
  • 20th May 2022 Early Bird rate deadline
  • 3rd June 2022 Final registration date (or papers withdrawn)
  • 5th-7th July 2022 Academy of Marketing Conference

Final Deadline for Submission: Midnight GMT 10th January 2022

Contact email address:

Conference Website: