INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Development and Evaluation of a Research-Driven Health Communication Campaign to Increase Fruit and Vegetable Consumption Among SNAP-Eligible Ohio Adults
—Rebecca Hofer, Margaret K. Wilkin, Elizabeth Mayers, Brenda K. Wolford, Brian Butler, Blaire Beavers, and Ana Claudia Zubieta [Publisher] [Google Scholar]

Addressing Marine Wildlife Entanglement in Derelict Fishing Nets Using Community-Based Social Marketing: Case Study and Lessons Learnt
—Maïa Sarrouf Willson, Craig Turley, Lamees A. Daar, Hussein Al Masroori, Hussain Al Muscati, Madrak Al Aufi, Asma Al Bulushi, Suaad Al Harthi, and Andrew Willson [Publisher] [Google Scholar]

A Critical Overview of Social Marketing in Asia
—Bo Pang, Sameer A. Deshpande, Tuyet-Mai Nguyen, Jeawon Kim, Yara A. Almosa, Amna Arif, Denni Arli, Marat Bakpayev, Bayram Zafer Erdogan, Haruka Fujihira, H. P. Samanthika Gallage, Mohammad A. Kadir, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, and Murooj Yousef [Publisher] [Google Scholar]

Role of Corporate Social Marketing Campaigns in Employer Branding: A Study of Campus Engagement Initiatives
—Anuj Saini, Gordhan K. Saini, and Shaurya Kumar [Publisher] [Google Scholar]

Health Self-Identity–Based Motivations and Behavioral Intentions: A Predictive Model and Segmentation Analysis
—Emmanuel Silva Quaye, Kgaiso Mokgethi, and Leeford Edem Kojo Ameyibor [Publisher] [Google Scholar]

Retailer Volunteerism as a Plastic Shopping Bag Governance Tool: Shoppers’ Reflections and Contributions to Environmental Social Marketing
—Asphat Muposhi and Roy Shamhuyenhanzva [Publisher] [Google Scholar]