Asia Mar J


Asia Marketing Journal, 23(3)


The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market
Jun B. Kim [Publisher] [Google Scholar]

Authentic Information on the Back Label of Wine Bottle
Beomjoon Choi and Jaewoo Joo [Publisher] [Google Scholar]

Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga [Publisher] [Google Scholar]

Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
Sangwoo Park, Woo Jin Choi, and Dongwoo Shin [Publisher] [Google Scholar]