MASS 2022


Marketing Analytics Symposium - Sydney, 22 Feb 2022; Deadline 14 Jan

POSTING TYPE: Calls: Conferences

Author: Ada Choi

2022 Marketing Analytics Symposium – Sydney (MASS)

Expanding the Horizons in Marketing Analytics, 22 February 2022

The University of New South Wales is hosting the Marketing Analytics Symposium on 22 February, 2022. The Marketing Analytics Symposium – Sydney (MASS) will bring together leading marketing executives and academics from around the world to discuss findings, techniques, challenges, and directions for marketing analytics in the coming years.

We invite submissions of abstracts for the upcoming MASS 2022.

Submissions close: Friday 14 January 2022

Submission link:

This year, the symposium is turning into a hybrid event with an option to attend virtually for international delegates or in person at Pier One, Sydney. We are introducing a digital app in addition to the physical event for all delegates to access conference presentation videos and enjoy virtual interactions with leading researchers and industry experts before, during and after the symposium.

For domestic (Australian) presenters, we would like you to attend in person at the iconic symposium location at Pier One with unbelievable views on the Sydney Harbour Bridge. For international presenters (from outside Australia), at the moment there are still travel restrictions in place, but we are hopeful they are lifted by mid February 2022 so that you can attend in person as well. In any case, both domestic and international delegates are invited to prerecord and upload their presentations to the virtual platform for opportunities to discuss findings, techniques, challenges, and directions for marketing analytics.

With an exciting program of international keynote speakers, insightful panel discussions, a fireside chat, a digital conference app to allow virtual interactions and a host of moderated presentations and workshops shared between leading researchers and industry experts in quantitative marketing, we aim to create novel opportunities for discussion and networking during the upcoming MASS 2022.

Conference Chairs:

  • Harald van Heerde, University of New South Wales
  • Mathew Chylinski, University of New South Wales
  • Nicolas Chu, University of New South Wales
  • Jack Cadeaux, University of New South Wales

Keynote Speakers:

  • Eric T. Bradlow, Professor of Marketing, Vice Dean of Analytics at Wharton Marketing Department
  • Jim Oliver, Chief Analytics Officer at eBay

Further information and Contacts:



International delegates presenting prerecorded videos via the virtual platform will have to contact us for a reduced standard price.