Res Apps Mar

Introduction

Recherche et Applications en Marketing, 36(4)

POSTING TYPE: TOCs


The vulnerability of consumers with disabilities: The benefits of taking time into account
Anthony Beudaert and Jean-Philippe Nau [Publisher] [Google Scholar]

Review

Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions
Linda D Hollebeek, Moira K Clark, and Keith Macky [Publisher] [Google Scholar]

Research Note

Psychological distance as a working tool for managers
Mohamed Didi Alaoui and Véronique Cova [Publisher] [Google Scholar]

Commentary

The case for research on the marketing–finance interface: A commentary
Jérémy Morvan and Marine Le Gall-Ely [Publisher] [Google Scholar]

Invited Article

Recherche et Applications en Marketing at the heart of changes in the world of research
Nil Özçağlar-Toulouse [Publisher] [Google Scholar]