J Hist Res Mar

Introduction

Journal of Historical Research in Marketing, 13(3/4)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/13/iss/3/4

Commercialising public health during the 1918-1919 Spanish flu pandemic in Britain [Google Scholar]
Lauren Alex O’ Hagan

A bibliometric overview of the journal of historical research in marketing between 2009 and 2021
Ayhan Akpınar, Canberk Çetin, Muhammet Ali Tiltay [Google Scholar]

An analysis of the smoking debate ahead of Bernays’ “Torches of Freedom” campaign through the lens of the New York Times coverage (1870–1929)
Martina Topić [Google Scholar]