ISBM B2B Research Webinar


Branding in B2B Firms (Kevin Lane Keller & Philip Kotler), and Business-to-Business (B2B) E-Commerce (Venkatesh Shankar), 19 Nov 2021


Author: Lori Nicolini

ISBM B2B Research Webinar Series, Features Chapters from Upcoming B2B Handbook – Next Webinar:  November 19, 2021

Register for the next webinar in the B2B Research Webinar Series, hosted by The Institute for the Study of Business Markets (ISBM).

In anticipation of the launch of the Second Edition of the Handbook of Business-to-Business Marketing, the ISBM will be highlighting the new and updated chapter content during the Fall of 2021 in our B2B Research Webinar Series.

Our next set of presentations will be held on Fri, November 19, 2021 from noon – 1:00PM ET.

Branding in B2B Firms  (Kevin Lane Keller & Philip Kotler)

Business-to-Business (B2B) E-Commerce (Venkatesh Shankar)

Each chapter author will have 20 minutes to present. We hope this would include about half the time focused on an overview of the chapter and about half the time focused on proposing interesting research questions to inspire early-career B2B scholars (PhD students and junior faculty – our primary audience for the seminar).

The remaining 10 minutes in each 30-minute block would be used for a moderated Q&A with the audience in attendance.

For complete details on this webinar and others and to register visit

For questions on these ISBM programs or others please reach out to ISBM directly or visit

Lori Nicolini (, Program Coordinator & Event Manager.