Journal of Marketing News, November 2021


News and updates from JM

POSTING TYPE: Journal News

Author: Christine Moorman

Journal of Marketing Editor in Chief Designate Announced

The American Marketing Association is pleased to announce the selection of Professor Shrihari (Hari) Sridhar as the next Editor in Chief of the Journal of Marketing. Professor Sridhar is the Joe Foster ’56 Chair in Business Leadership and the Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University. Sridhar’s research expertise is in the financial impact of marketing strategy, marketing resource allocation, business-to-business marketing, and sales force strategy. He is currently serving as an Associate Editor for both the Journal of Marketing and the Journal of Marketing Research and his research has appeared in publications such as the Journal of Marketing, Journal of Marketing Research, and Marketing Science.

Professor Sridhar’s three-year term formally begins on July 1, 2022 and he and his team will begin processing new manuscripts on February 1, 2022, while the existing team of editors will stay with revisions.


Deadline Extended for the Special Issue of the Journal of Marketing on Marketing in the Healthcare Sector

By popular demand, the deadline has been extended to November 17, 2021. Review the call for papers for relevant topics, types of papers, and editorial review process.


Register to attend the Journal of Marketing Webinar: December 8, 2021 from 1-2PM Eastern

Two papers will be featured:


Recently Accepted Papers Forthcoming in the Journal of Marketing: Visit for a full list

How Political Identity Shapes Customer Satisfaction
Daniel Fernandes, Nailya Ordabayeva, Kyuhong Han, Jihye Jung, Vikas Mittal

The Platformization of Brands
Julian R. K. Wichmann, Nico Wiegand, Werner J. Reinartz

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices
Lingrui Zhou, Katherine M. Du, Keisha M. Cutright

Blame the Bot: Anthropomorphism and Anger in Customer-Chatbot Interactions
Cammy Crolic, Felipe Thomaz, Rhonda Hadi, Andrew T. Stephen

The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective
Dionne Nickerson, Michael Low, Adithya Pattabhiramaiah, Alina Sorescu

Measuring the Real-Time Stock Market Impact of Firm-Generated Content
Ewelina Lacka, D. Eric Boyd, Gbenga Ibikunle, P.K. Kannan

Leveraging Creativity in Charity Marketing: The Impact of Engaging in Creative Activities on Subsequent Donation Behavior
Lidan Xu, Ravi Mehta, Darren W. Dahl

Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
Xin (Shane) Wang, Jiaxiu He, David J. Curry, Jun Hyun (Joseph) Ryoo

Minimum Payments Alter Debt Repayment Strategies across Multiple Cards
Samuel D. Hirshman, Abigail B. Sussman

Why is it Wrong to Sell Your Body? Understanding Liberals’ vs. Conservatives’ Moral Objections to Bodily Markets
Shreyans Goenka, Stijn M.J. van Osselaer

Why Salespeople Avoid Big-Whale Sales Opportunities
Juan Xu, Michel van der Borgh, Edwin J. Nijssen, Son K. Lam


Better Marketing for a Better World Proseminar

The editors of the Journal of Marketing Special Issue on Better Marketing for a Better World are hosting a series of proseminars the focus on developing research ideas across a range of topics.

The next proseminar meeting on December 1st from 9:00-11:30AM Eastern is focused on “A Deep Dive into Better Marketing for Responsible Consumption.”

  • Session Leaders: Gita Johar (Columbia University) and Shilpa Madan (Virginia Tech) welcome faculty and Ph.D. students interested in developing research in the area of responsible consumption.
  • Session Summary ( One of the core objectives of marketing as a function is to encourage consumers to buy more and consume more. In a world grappling with overflowing landfills, pollution, and climate change, how can marketing instead persuade people to consume more responsibly, and maybe even less? Aligned to the UN’s Sustainable Development Goal on “Responsible Consumption and Production,” this seminar seeks to accomplish two key objectives. First, in conversation with leading scholars, we hope to inspire researchers to conduct rigorous and relevant research that facilitates responsible consumption. Second, we aspire to encourage more research on responsible consumption by developing skills to generate and sharpen such ideas.
  • Link to Register:


Tools to Improve Your Reviewing Skills

Reviewing is an important way to contribute to the knowledge development process to advance the marketing discipline. Reviewers have the opportunity to stay engaged with new trends and ideas as well as to learn how to craft a strong manuscript. In addition, the peer review system is strengthened by diverse participation of scholars willing to contribute time and expertise.

The Journal of Marketing has developed a set of resources to help new and seasoned reviewers improve their skills:


Stay in touch with the Journal of Marketing: