INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0736-3761/vol/38/iss/7

—Why do people shop together around the same screen? [Google Scholar]
Yonathan Silvain Roten, Régine Vanheems

The effects of implicit firm theory on customer engagement and firm-related judgments
—R. Bret Leary, Thomas Burnham, William Montford [Google Scholar]

Suspecting service overprovisions: how market signals help restore personal control and reduce decision deferrals
—Subimal Chatterjee, Debi P. Mishra, Jennifer JooYeon Lee, Sirajul A. Shibly [Google Scholar]

The era of consumer entitlement: investigating entitlement after a perceived brand failure
—Joanna Phillips Melancon, Mary Jane Gardner, Vassilis Dalakas [Google Scholar]

Measuring the motivation to avoid duping: scale development and validation
—Robert Madrigal, Marcus Wardley, Catherine Anne Armstrong Soule [Google Scholar]

Conspicuous consumption: impact of narcissism and need for uniqueness on self-brand and communal-brand connection with public vs private use brands
—Reza Fazli-Salehi, Ivonne M. Torres, Rozbeh Madadi, Miguel Ángel Zúñiga [Google Scholar]

Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
—Ouidade Sabri [Google Scholar]