Global Marketing SIG 2022


Crete, 31 May-2 Jun 2022; Deadline 17 Jan

POSTING TYPE: Calls: Conferences

Author: Goksel Yalcinkaya

Dear Colleagues,

Global Marketing SIG Board cordially invites you to submit your paper to the ‘2022 Global Marketing SIG (GMSIG) Conference on the beautiful island of Crete, Greece, which will be held May 31-June 2022 (link to conference site).

The GMSIG conference aims to provide a platform for all participants with opportunities to hear, think, and contribute creatively to the continuing formation of the global marketing field. This year’s theme is intended to encourage global marketing researchers to discuss how turbulent times shape up their global business and marketing tactics.

Previous GMSIG conferences have been held in Havana, Cuba (2017), Santorini, Greece (2018), Buenos Aires, Argentina (2019), and Taormina, Italy (2021).

Conference Chairs

Goksel Yalcinkaya, Magnus Hultman, Stavroula Spyropoulou, Costas Katsikeas

Doctoral Consortium Chairs

Kelly Hewett, Costas Leonidou, Annie Cui, Peter Magnusson

Key Dates

Submission Open: December 1, 2021
Deadline for Submission: January 17, 2022
Acceptance notification: February 28, 2022
Registration Open: March 1, 2022
Early Bird deadline: March 31, 2022
Conference Dates: May 31-June 2, 2022

All details about the conference are provided also on the GMSIG website


We hope to see you at Crete in May 2022. Meanwhile, if you have questions about the conference, do not hesitate to contact the organizing committee members Goksel Yalcinkaya ( or Magnus Hultman (

Best wishes,

2022 GMSIG Conference Organizers