Conference Title: 2022 Digital Marketing & eCommerce Conference

Conference Dates and Venue (Online presentations, also accepted): June 29th and 30th, 2022, Barcelona, Spain.

Deadline for paper submission: December 31st, 2021

Conference Chairs: Francisco J. Martínez-López (University of Granada, Spain), and Luis F. Martinez (Nova School of Business and Economics, Universidade Nova de Lisboa, Portugal)

Conference Sponsors: Business School, University of Barcelona (Spain); EAE Business School (Spain).

Conference Publication: 1) Conference papers will be published as a conference proceedings book entitled “Digital Marketing & eCommerce Conference, Third International Conference, 2022” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for quick and effective dissemination of the conference participant’s research work. 2) A selection of the best papers will be invited to prepare extended, full paper versions to eventually appear, after a successful review process, in a special section to be published in Electronic Commerce Research (Springer).

Call for Papers:

Conference’s main topic: Future Trends for Retailing and e-commerce.

The recent pandemic has brought significant shifts to ecommerce and digital marketing. Retailers seek to remain as competitive as ever in a rapidly changing landscape by truly embracing digital channels. The most resilient and adaptive brands and retailers will set the tone and thrive for years to come in the context of omnichannel business models. New trends on retailing and ecommerce will definitely arise in the aftermath of COVID-19, as adopting them is likely to increase brand reputation and even survival rates. Brands are expected to lean heavily into video shopping (e.g., Instagram story-style shopping, one-on-one virtual consultations). Also, customers are more likely to purchase from (and identify with) purpose-driven companies, and this trend shows no signs of slowing down. Accordingly, social impact plays a significant role on this trend equation, and particularly independent retail brands try to adjust their cultural positioning. Brand authenticity is also a key variable here, as the perception of authentic content could be seen as a gateway to a far more personalized shopping journey. Additionally, the use of nudging techniques in the digital world is on the rise, as influencing consumer behavior in a subtle manner is vital in an omnichannel context. Moreover, the role of sales associates will adapt to this increasingly digital reality, while continuing to guide customers along their shopping journey through text, chat and video, thus greatly expanding their sphere of influence beyond the walls of the brick-and-mortar stores.

Papers on any digital marketing and ecommerce-related topic are welcome. However, topics related to this conference edition’s main subject are particularly welcome, such as:

• Trends in omnichannel retailing and social media marketing
• Brand authenticity in omnichannel retailing and social media marketing
• Consumer behavior in omnichannel retailing
• Sustainability issues in ecommerce and digital marketing
• Social dimension and social impact in ecommerce and digital marketing
• The power of nudge in ecommerce and digital marketing
• The role of disruptive technologies in ecommerce and digital marketing
• The role of sales associates in ecommerce and digital marketing
• Influencers and social media marketing
• Customer privacy and security protection on social media

In keeping with its established objectives, the conference welcomes papers on topics related to the above, but also to any digital marketing and e-commerce issues.

In order to submit a paper to the 2022 DMeC conference you must register as an author at the conference management system at Easychair; click here.

All papers must be formatted according to the conference’s format guidelines and submitted through the conference management system.

Important Dates:

• Submission date: December 31st 2021
• Notification date: February 5th 2022
• Paper camera-ready: March 1st 2022
• Springer book: At least one of the co-authors must register by March 5th, 2022.
• Conference Dates: June 29th-30th 2022

For further information and updates, please check the conference’s website:

http://www.dm-ec.org/

We really look forward to meeting you in Barcelona and having a great time, sharing ideas and experiences in an amiable gathering. Alternatively, if you preferred not to travel for any reason, you could also join us online, with a reduced fee!