INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Anthropomorphism in advertising: the effect of media on audience attitude
—Shivani Agrawal, Utkal Khandelwal & Naval Bajpai [Publisher] [Google Scholar]

Smartphone experience, satisfaction, and referral: an ecosystem perspective
—Atefeh Yazdanparast & Gina A. Tran [Publisher] [Google Scholar]

Balancing creativity and organisational performance in an advertising agency network: A case study
—Paul M. Collier, Michael T. Ewing & Holly B. Cooper [Publisher] [Google Scholar]

Digital gifting in personal brand communities of live-streaming: fostering viewer–streamer–viewer parasocial relationships
—Chih-Ping Chen [Publisher] [Google Scholar]

Storytelling and narrative tools in award-winning advertisements in Turkey: an interdisciplinary approach
—Fatih Kılıç & Elif Yolbulan Okan [Publisher] [Google Scholar]

Positive or negative vibes: Does mood affect consumer response to controversial advertising?
—Chris R. Noland [Publisher] [Google Scholar]