INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs

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Special issue: Better Together, Again

Letter from the Editor

BETTER TOGETHER, AGAIN
—James Mead & Rebecca VanMeter [Publisher] [Google Scholar]

BREAKING DOWN CLASSROOM WALLS: TEACHING MOMENTS FOR ONLINE LEARNING EXCELLENCE
—Charles Drehmer & Prachi Gala [Publisher] [Google Scholar]

TEACHING ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING
—Pipat Thontirawong & Sydney Chinchanachokchai [Publisher] [Google Scholar]

CHOOSE YOUR WORDS CAREFULLY: AN EXERCISE TO INTRODUCE ARTIFICIAL INTELLIGENCE TO THE MARKETING CLASSROOM USING TONE ANALYSIS
—Rebecca Dingus & Hulda G. Black [Publisher] [Google Scholar]

SALES MANAGEMENT STUDENTS COACHING SALES STUDENTS: AN EXPERIENTIAL LEARNING PROJECT USED TO TEACH COACHING SKILLS AND IMPROVE SALES PRESENTATIONS
—Joseph D. Chapman, Stacey Schetzsle & Jessica G Zeiss [Publisher] [Google Scholar]

SURREAL PLAY EXPERIENCE FOR TEACHING SALES: LEARNING HOW TO ASK THE RIGHT QUESTIONS
—José Saavedra Torres & Monika Rawal [Publisher] [Google Scholar]

STUDENTS, PLEASE TEACH US! IMPLEMENTING STUDENT-EMPLOYEE REVERSE MENTORING TO INCREASE CAREER READINESS
—Mary Anne Raymond, Jennifer Siemens & Anastasia Thyroff [Publisher] [Google Scholar]

ENHANCING MARKETING RESEARCH LEARNING OUTCOMES USING THE OUTDOORS
—Elizabeth A. Minton & Eric J. Krszjzaniek [Publisher] [Google Scholar]

THE SANDWICH MODEL WORKSHOP – AN INNOVATIVE INTEGRATED TEACHING APPROACH FOR THEORY AND PRACTICE-BASED KNOWLEDGE IN MARKETING |
—Soniya Billore [Publisher] [Google Scholar]

MERCHMENOT: APPLYING MERCHANDISING CONCEPTS WITH ACTIVE LEARNING
—Rebecca A. VanMeter & Brian A. Vander Schee [Publisher] [Google Scholar]

THE POWER OF STORY: USING STORYTELLING TO INCREASE STUDENTS’ CONFIDENCE AND COMPETENCE IN APPLYING MARKETING CONCEPTS
—Elizabeth R. McDougal, Holly A. Syrdal, Renée Gravois & April F. Kemp [Publisher] [Google Scholar]

TALKING TOGETHER: USING INTERCOLLEGIATE PODCASTS FOR INCREASED ENGAGEMENT IN MARKETING EDUCATION
—Shannon McCarthy, Mark Pelletier & Anna McCoy [Publisher] [Google Scholar]

SKILLS DEVELOPMENT THROUGH EXPERIENTIAL LEARNING: A CASE FOR THE APPLICATION OF THE ENTERPRISE MARKETING VARIATION MODEL
—Joie S. Hain & Wendy Ritz [Publisher] [Google Scholar]

CREATIVITY AS A REFLECTIVE LEARNING EXERCISE: INFORMING STRATEGIC MARKETING DECISIONS THROUGH DIGITAL STORYTELLING
—Mario Gonzalez-Fuentes, Kim R. Robertson & J. Charlene Davis [Publisher] [Google Scholar]

“LET’S BE INDEPENDENT TOGETHER”: ENABLING STUDENT AUTONOMY WITH TEAM BASED LEARNING ACTIVITIES IN A FLIPPED CLASS
—Ashley Hass, Debra A. Laverie & Kelley Cours Anderson [Publisher] [Google Scholar]

3-IN-1 HYBRID LEARNING ENVIRONMENT
—Holly Hapke, Anita Lee-Post & Tereza Dean [Publisher] [Google Scholar]

HOOK, LINE, AND SINKER: CATCHING AND MAINTAINING STUDENTS’ ATTENTION WITH MARKETING HOOKS
—Sarah Magnotta, Veronica L. Thomas, Erin Steffes, Hua Chang & Gema Vinuales [Publisher] [Google Scholar]

PEER TEACHING IN DIGITAL MARKETING COURSES: A CONCEPTUAL FRAMEWORK
—Christine Ye, Hyunjung Lee, Carmina Cavazos, Jerome Katrichis & Andy Wei Hao [Publisher] [Google Scholar]

TURNING MARKETING CLASSROOMS AND A STUDENT ORGANIZATION INTO AN ENGINE OF ECONOMIC EMPOWERMENT
—David Raska & Eileen Weisenbach Keller [Publisher] [Google Scholar]

IMPROVING MASTERY OF PRINCIPLES OF MARKETING CONCEPTS THROUGH INTERDISCIPLINARY LEARNING AND INTEGRATED BUSINESS PROJECTS
—Maggie McDermott, Nicole Gullekson, Christa Kiersch & Diana Tempski [Publisher] [Google Scholar]

The U Choose Awards: A Marketing Research, Branding, and Community Engagement Project
—James A. Mead, Stephen A. LeMay, Richard R. Hawkins, Felicia N. Morgan & Helena F. Allman [Publisher] [Google Scholar]