J Con Res
Introduction
Journal of Consumer Research, 48(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
https://academic.oup.com/jcr/issue/48/3
Emotionally Numb: Expertise Dulls Consumer Experience
—Matthew D Rocklage; Derek D Rucker; Loran F Nordgren [Google Scholar]
Online Advertising Suppresses Visual Competition during Planned Purchases
—Ralf van der Lans; Rik Pieters; Michel Wedel [Google Scholar]
Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies
—Dirk Hovy; Shiri Melumad; J Jeffrey Inman [Google Scholar]
The Impact of a Two-Step Choice Process on Trade-Off Decisions
—Jing Lei; Ying Zhang [Google Scholar]
How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
—Robert V Kozinets; Daniela Abrantes Ferreira; Paula Chimenti [Google Scholar]
Multitasking as Consumer Compensatory Control
—Jerry J Han; Susan M Broniarczyk [Google Scholar]
Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
—Tanvi Gupta; Henrik Hagtvedt [Google Scholar]
Creating Responsible Subjects: The Role of Mediated Affective Encounters
—Domen Bajde; Pilar Rojas-Gaviria [Google Scholar]