J Con Res

Introduction

Journal of Consumer Research, 48(3)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://academic.oup.com/jcr/issue/48/3

Emotionally Numb: Expertise Dulls Consumer Experience
Matthew D Rocklage; Derek D Rucker; Loran F Nordgren [Google Scholar]

Online Advertising Suppresses Visual Competition during Planned Purchases
Ralf van der Lans; Rik Pieters; Michel Wedel [Google Scholar]

Wordify: A Tool for Discovering and Differentiating Consumer Vocabularies
Dirk Hovy; Shiri Melumad; J Jeffrey Inman [Google Scholar]

The Impact of a Two-Step Choice Process on Trade-Off Decisions
Jing Lei; Ying Zhang [Google Scholar]

How Do Platforms Empower Consumers? Insights from the Affordances and Constraints of Reclame Aqui
Robert V Kozinets; Daniela Abrantes Ferreira; Paula Chimenti [Google Scholar]

Multitasking as Consumer Compensatory Control
Jerry J Han; Susan M Broniarczyk [Google Scholar]

Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impacts Brand Attitudes in Tight versus Loose Cultures
Tanvi Gupta; Henrik Hagtvedt [Google Scholar]

Creating Responsible Subjects: The Role of Mediated Affective Encounters
Domen Bajde; Pilar Rojas-Gaviria [Google Scholar]