Intl J Bank Mar


International Journal of Bank Marketing, 39(7)


Exploring the antecedents of retail banks’ reputation in low-bankarization markets: brand equity, value co-creation and brand experience
Luís Daniel Martillo Jeremías, Ana Isabel Polo Peña [Google Scholar]

The effect of financial literacy and gender on retirement planning among young adults
Osvaldo García Mata [Google Scholar]

The transformative role of firm information transparency in triggering retail investor’s perceived financial well-being
Muhammad Naveed, Maya F. Farah, Muhammad Junaid Shahid Hasni [Google Scholar]

Does financial literacy reduce financial fragility during COVID-19? The moderation effect of psychological, economic and social factors
Malvika Chhatwani, Sushanta Kumar Mishra [Google Scholar]

Modeling investment intention in online P2P lending: an elaboration likelihood perspective
Chieh-Peng Lin, Hao-Yu Huang [Google Scholar]

Blue and red in financial documents: the influence on attentional mechanisms and behavior
Maria Gabriella Ceravolo, Vincenzo Farina, Lucrezia Fattobene, Elvira Anna Graziano, Lucia Leonelli, GianMario Raggetti [Google Scholar]

Antecedents and consequences of Personal Financial Management Behavior: a systematic literature review and future research agenda
Kirti Goyal, Satish Kumar, Jing Jian Xiao [Google Scholar]

Financial literacy or investment experience: which is more influential in cryptocurrency investment?
Haidong Zhao, Lini Zhang [Google Scholar]

Determinants of commercial bank loan and advance disbursement: the case of private Ethiopian commercial banks
Tekeste Birhanu, Sewunet Bosho Deressa, Hossein Azadi, Ants-Hannes Viira, Steven Van Passel, Frank Witlox [Google Scholar]

The relationship between CRM and customer loyalty: the moderating role of customer trust
Mirza Mohammad Didarul Alam, Rashed Al Karim, Wardha Habiba [Google Scholar]

Effects of internal brand knowledge dissemination on the employee
Rafael Bravo, José Miguel Pina, Beatriz Tirado [Google Scholar]

Measuring stereotypes in the banking industry – an application to client relational benefits
Janine Hobeika [Google Scholar]

Making finance fun: the gamification of personal financial management apps
Paula Bitrián, Isabel Buil, Sara Catalán [Google Scholar]

The role of disappointment aversion and expectation proclivity in describing financial risk aversion among financial decision-makers
John E. Grable, Eun Jin Kwak [Google Scholar]

The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust
Md. Hafez [Google Scholar]

Financial literacy and financial well-being of Australian consumers: a moderated mediation model of impulsivity and financial capability
Muhammad S. Tahir, Abdullahi D. Ahmed, Daniel W. Richards [Google Scholar]

Greening crowdfunding campaigns: an investigation of message framing and effective communication strategies for funding success
Monica Rossolini, Alessia Pedrazzoli, Alessandro Ronconi [Google Scholar]

To leave or retain? An interplay between quality digital banking services and customer satisfaction
Sulemana Bankuoru Egala, Dorcas Boateng, Samuel Aboagye Mensah [Google Scholar]

Key themes in consumer financial services research from 2000 to 2020: a bibliometric and science mapping analysis
Arturo Molina-Collado, Jessica Salgado-Sequeiros, Mar Gómez-Rico, Evangelina Aranda García, Peter De Maeyer [Google Scholar]

Information disclosure and credit card repayments: evidence from Malaysia
Fazelina Sahul Hamid, Yiing Jia Loke [Google Scholar]