ACR Latin America 2022


Association for Consumer Research Latin America Conference, Quito, 30 Jun-2 Jul; Deadline 31 Jan

POSTING TYPE: Calls: Conferences

Author: Ashok Lalwani



2022 Latin America Conference

Quito, Ecuador

Conference Co-chairs

Franklin Velasco
Universidad San Francisco de Quito, Ecuador

Ashok K. Lalwani
Indiana University, USA

Zhiyong Yang
University of North Carolina Greensboro, USA

Conference email:

Conference Website:

The Association for Consumer Research (ACR) will be holding its 2022 Latin America Conference from June 30 to July 2, 2022 at Universidad San Francisco de Quito, in Quito – Ecuador. The ACR 2022 Latin America Conference provides opportunities for a high level of interaction among participants interested in consumer research and in advancing the discipline of consumer behavior in a global society.

We are seeking proposals for extended abstracts and working papers for presentation at the conference. We encourage a diverse set of ideas and approaches to consumer behavior. We also welcome diverse methodologies, including experimental research, survey research, conceptual and/or theoretical developments, or other methods relevant to the study of consumer behavior.

CONFERENCE THEME: Informed Consumers in an Interconnected World

In today’s marketplace, consumers have access to information like never before. With the rapid development of the Internet, social media, and other related technologies (e.g., smart phones), consumers are able to find information they want much easier and faster than they once could. Some of this information may be locally available, whereas others could transcend borders. Furthermore, with the advancement of digital technology, marketers are using new approaches to satisfy consumers’ needs and wants, including enhancing consumption experience using AI, identifying new consumption patterns, and developing new sharing economies. In the meantime, consumers are more and more interconnected due to the prevalence of the Internet. Interpersonal relationships, shopping patterns, and word-of-mouth are affected drastically by new information technologies. It is imperative to understand how consumers deal with such information and utilize it in making product, price, place, and promotion decisions.

A track will be dedicated to submissions that are relevant to the conference theme. Going beyond this theme, we welcome submissions on any topic related to consumer behavior. Papers that examine consumer actions beyond the traditional marketplace are also welcome, including but not limited to the political, health, financial, technology, financial, and environmental sustainability domains. We believe that consumer behavior researchers have important contributions to make in these wider spaces where consumers spend their everyday lives, especially now, when a return to “normality” is expected after the Covid-19 pandemic.

In our acceptance decisions, we will strive to ensure adequate representation from all regions of the world, with special emphasis on Latin America.


There are two types of submissions:

  1. Individual Papers (extended abstracts)
  2. Working Papers (posters)

Submissions in each category will be judged on the following criteria:

  • Quality of the research.
  • Contribution to the field of consumer behavior.
  • Interest of the topic to ACR members.

When submitting an extended abstract to this conference, you must agree to be available at all times on both days of the conference (Friday 7/8 and Saturday 7/9) to deliver your presentation. If you will not be available on one of the days, please arrange for a co-author to deliver the presentation. We will not consider date/time change requests for presentations unless a presenter has been inadvertently scheduled to give two presentations in the same time slot. Also, if the authors decide to include their research in ACR proceedings, they must submit a full paper.


All extended abstracts, and working paper submissions are due by Monday, January 31, 2022. We will strive to send notification of acceptances by the end of March 2022.

The conference email will be available for submissions between Monday, November 1, 2021, and 11:59 PST Monday, January 31, 2022.


To submit your work, please email us at


Individual (competitive) papers present completed work and address substantive, methodological, or theoretical topics in consumer behavior. We will be grouping a few individual papers into a single 60-minute or 80-minute session, depending on the number of papers in the session. Authors will have 15 minutes to present their work, followed by approximately five minutes for questions.

Individual paper submissions should include the following:

  • The title of the paper.
  • The name, contact information, and affiliation of the author(s). For multi-author papers, please underline the presenter.
  • A 75-100 word short abstract (for publication in the conference program).
  • A 2500-word paper (12-point Times New Roman, 1-inch margins) that summarizes the motivation, conceptualization, methodology, and major findings (for evaluation by reviewers). The paper should include the number of studies completed, the study procedures, and summary statistics so that reviewers can judge the quality of the research. Incomplete or vague papers in which the quality cannot be ascertained will be rejected. The paper should not identify the author(s) or their affiliations.
  • References (Journal of Consumer Research style).
  • Figures & Tables. We highly encourage authors to use figures/graphs in addition to the abstract. Figures and tables will not count against the word count of the abstract.


Working papers report the results of research in its early stages. These projects typically present preliminary results but detail ongoing research on substantive, theoretical, or methodological aspects in consumer psychology research. Though working papers are in the early stages, the quality of the research questions and the methodological rigor should represent those of individual papers. Authors of accepted working papers will present their findings in the form of a poster session, with exact details provided at the time of acceptance decisions.

Working Paper submissions should include the following:

  • The title of the paper.
  • The name, contact information, and affiliation of the author(s). For multi-author papers, please underline the presenter.
  • A 75-100 word short abstract (for publication in the conference program).
  • A 750-1000 word extended abstract plus selected references, single-spaced, 12-
  • point Times New Roman, with 1-inch margins. The extended abstract should summarize the motivation, conceptualization, methodology, and major findings.
  • References (JCR style).
  • Figures & Tables. We highly encourage authors to use figures/graphs in addition to the abstract. Figures and tables will not count against the word count.


As in recent years, there will be networking social events. First, on the evening of the first day of the conference (Thursday, July 7) in the welcoming ceremony. Second in the second and third day of the conference at lunch. Third, in the last day of the conference (Saturday, July 9) at the gala dinner.


City tour and sightseeing: A half-day tour to the city of Quito is included in the conference program at the last day of the conference, Saturday July 9th. This tour is optional for the attendees to the conference and booking fees must be paid separately from registration fees of the conference. Conference’ attendees will have the choice to drop out if they do not want to join. However, this is a unique opportunity to enjoy the wonders that Quito offers to visitors.

Metropolitan Touring, the most well-known tourist operator in Ecuador, will provide services to participants to the conference to explore the UNESCO- listed Historic center of Quito (the old city). The tour includes a visit to several monuments, plazas, majestic buildings, churches, and museums. The trip will continue to San Antonio de Pichincha, a small town near Quito, to visit the Equatorial monument. This is, the exact place in which the French scientific team determined the line that divides the northern and southern hemispheres.


For ACR LA Conference participants, we recommend booking a room at Swiss Hotel Quito

When USFQ organizes major events—the 2022 ACR LA Conference will be one of them—special rates and complimentary services (e.g., breakfast) are negotiated with the hotel. Currently, the average rate is $90 per night for a single room. Conference participants have access to a shuttle that will take them from the hotel to the conference venues and USFQ campus.

Swiss Hotel is located 7 miles from USFQ campus (a 26-minute drive) and 24 miles from Quito´s International Airport (a 45-minute drive). This location is very convenient, as conference participants might want to enjoy the city of Quito, as well as being near the USFQ campus.

WE HOPE TO SEE YOU AT ACR 2022 in Quito!