Sustainability Research


EMAC–Sheth Foundation Sustainability Research Competition, Deadline 8 Feb 2022


Author: Michael Haenlein

Call for Proposals & Submission Guidelines

EMAC–Sheth Foundation Sustainability Research Competition (2022)

The broad topic of sustainability and responsible research is of increasing importance for marketing stakeholders around the globe. In recent years, many companies have discussed the need for firms to have a purpose beyond mere shareholder value maximization. More and more politicians are talking about the need for accountable capitalism. Environmental, Social, and Governance goals (ESG) are becoming standard for companies in many countries. Academic research has started to look deeper into these issues. Many important questions about sustainability remain unanswered.

The EMAC–Sheth Foundation Sustainability Research Competition is designed to encourage rigorous research on sustainability. We invite research proposals that address important issues related to sustainability. These include, but are not limited to, responsible production and consumption, gender equality; preservation of the physical environment; reduction of poverty and inequality; and improvement of health and wellbeing. Proposals should have a clear marketing focus and address issues of importance to at least one set of marketing stakeholders (e.g., managers, consumers, and public policymakers).


  • The EMAC–Sheth Foundation Sustainability Research Competition is open to all researchers (including Ph.D. students), regardless of whether they are EMAC members at the time of application.
  • An individual can submit no more than one (sole- or co-authored) proposal in a given year.


Submissions will be judged based on the significance of their potential contributions to marketing stakeholders (e.g., managers, policymakers, or consumers) and the rigor of the proposed research. Particular emphasis will be paid to the importance of potential research findings (i.e., the number of stakeholders likely to change their behavior because of the answer to the issue examined, the status of those stakeholders, and the magnitude of the expected change in stakeholder behaviors).

The selection committee will comprise the EMAC VP Corporate Relationships (Chair), EMAC VP Global Relations, and EMAC VP Publications. If a committee member has a conflict of interest with a submission, s/he will not be involved in evaluating that submission or will be replaced by an Area Editor of IJRM. The selection committee’s decision is final, and applicants will have no legal recourse.


A maximum of two awards will be given out, and each recipient will receive a cash prize of 5.000 EUR. The cash award can be used for any purpose, including data collection and registration fees for attending the EMAC Annual Conference 2022. Each winner is required to present his/her proposed research at the EMAC Conference 2022 as a condition for receiving the award.

To Enter

Please submit a research proposal outlining the main idea, expected theoretical and practical contributions, and proposed research plan including specifics about the data and analysis approach (IJRM style, no more than ten double-spaced pages with a minimum of 11-point font size, including the title page and a one-page (max) abstract, but excluding figures, tables, references, and appendices). Shorter proposals are preferred. All materials must be in English

To consider your submission, we must receive all application materials by 8 February 2022: Submission Link

The finalists will be notified in March 2022.

If you have questions on submitting your entry, please contact:

Anne-Laure Marteaux
EMAC Executive Secretary