INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/39/iss/8

Role of brand experience in predicting consumer loyalty
—Asif Ali Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir, Hafiz Muhammad Wasif Rasheed [Google Scholar]

The interplay between brand and business model architectures:a conceptual grid
—Marc Logman [Google Scholar]

The role of multi-stakeholders in market orientation and sustainable performance
—Fabricio Stocker, Marco Tulio Zanini, Hélio Arthur Reis Irigaray [Google Scholar]

A “double-edged sword” effect of consumer expertise on tourism loyalty
—Xiaodan Zhang, Maiju Guo [Google Scholar]

Does religion make consumers more environmentally friendly?
—Denni Arli, Robin Pentecost, Park Thaichon [Google Scholar]

Relational governance, strategic planning and firm performance
—Volkan Yeniaras, Ilker Kaya [Google Scholar]

Maximizing customers’ lifetime value using limited marketing resources
—Mage Marmol, Anita Goyal, Pedro Jesus Copado-Mendez, Javier Panadero, Angel A. Juan [Google Scholar]