INTEREST CATEGORY: SELLING AND SALES MAN, GLOBAL MARKETING
POSTING TYPE: Events

Author: Ahmet Kirca

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RESEARCH SPOTLIGHT BY MSU & TEXAS A&M CIBERS

Opportunities in International Sales Research: Tips and Trends

For this webinar, we invited three marketing scholars who have recently published importantfoundational work for the future of international marketing scholarship in the field of personalselling and sales management. Our panelists will discuss their research addressingcontemporary conceptual and methodological best practices. This webinar will include shortpresentations followed by a discussion moderated by the co-hosts.

Dr. Wyatt Schrock
Michigan State University
Discussion Topic
Topics, Trends, and Potentially Fruitful Opportunities

Dr. Jessica Ogilvie
Marquette University
Discussion Topic
The Implications of a Shifting Sales-Service Framework on Research in International Sales

Dr. Nathan Hartmann
University of South Florida
Discussion Topic
Zooming in on and out of the Seller-Buyer Dyad to Advance Sales Theory and Practice

KEY TAKEAWAYS

• Learn the current state of the international sales literature, and areas of high future research opportunity
• Gain insights into different theoretical foundations for advancing the international sales literature
• Tips related to best practices for publishing research in the field of international personal selling and sales management

CO-HOSTED BY

Dr. David Griffith
Texas A&M University

Dr. Ahmet Kirca
Michigan State University

tx.ag/CIBERtipsandtrends

International Business Center
Broad College of Business
Michigan State University

Center for International Business Studies
Mays Business School
Texas A&M University